Color as a Storytelling Device
Think of the color green for a moment. Free associate the meaning of the color. In societal terms, green means go. Stop lights are a universal totem, red for stop, yellow for slow down, green for go. The cultural-societal association of these colors to specific meanings allows you as a writer to use these colors as a storytelling device. You can use peoples associations with color as a way of demonstrating something about your character visually. Green also has a cultural association, in America anyway, with money. Money is green and thus if you code your character with green and create a visual association with money, you've revealed character traits.
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