New idea for me
Wish I'd heard it long ago
There are only two messages
in a marketing campaign
Just two?
Nah- gotta be more
But wait me out here
Distill
them
Down
deep
into the basics
One message uses fear
so that you'll buy
what they are selling
or things will go horribly
terribly
unrecoverably
BAD.
invented odors
wasted money
rising costs
unhealthy choices
sickness
ruined relationships
untrustworthy neighbors moving into your neighborhood
taking your jobs
taking your food
missing out on
the
cool
newest
thing
One uses hope
and paints a picture
of possibilities
Think:
'I'd like to teach the world to sing....' for Coke
Apple's
"Here's to the crazy ones... that change the world"
Think Clydesdale horses and puppies... and
Budweiser.
John Lewis'
holiday commercials
Dove soap celebrating
the beauty in everyone
Pandora's eventual gift
passed down through the ages
Both work
They must
or
No one would
keep making them
both
work
on you
on me
on us
It's a choice
every day
a choice
where we give our attention
what we give
entry
into our
minds and souls
what message
we play on repeat
in our minds
our dreams
give our focus
retrain our eyes
I choose Hope.
I
choose
Hope
About the Creator
Judey Kalchik
It's my time to find and use my voice.
Poetry, short stories, memories, and a lot of things I think and wish I'd known a long time ago.
You can also find me on Medium
And please follow me on Threads, too!
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