Poetry is one of the rare genres of writing that seems to strike a nerve in almost everyone. It's fun to make, and it's also fun to read. That being said, there are millions of poets out in the world right now and very few of them actually make it to fame.
Most people can tell you about some of the greatest classical poets of all time. Most people should be able to tell you at least a little bit about the best writers of all time, especially when it comes to fields as important as poetry.