How to Optimize Images for eCommerce to Increase Sales

Images on an eCommerce website are the customers’ only chance to sense the product. Images help them see attributes like color, material, size, features, and texture and help your products rank on the search engines if optimized properly. Yes, you heard that right.

60% of users have contacted a business directly using the search query image results. So a good and optimized image can attract users are starting their purchase with an image result.

As a result, product pages load faster, improving your conversion rate and organic search ranking.

First, when it comes to product photography, make sure that your shots are clear and in focus. blurry or poorly lit photos will not only turn potential customers off, but can also make your products appear unprofessional.

Second, use editing software to adjust the brightness, contrast and color of your photos as needed. This can help ensure that your products look their best and pop on your website or online store.

Third, consider cropping or resizing your images to create a more uniform look for your site. This is especially important if you plan on displaying multiple product photos on one.

Here are five simple ways you can Optimize Images for eCommerce:

1. Use contextual images.
2. Image post production and composition.
3. Crop and resize images consistently.
4. Use descriptive filenames as keyword and alt text.
5. Optimize Images for quality and file format.

Use contextual images

To make your product more relatable, shoot images and keep more content so that it looks descriptive in them! One way to do this is to use images that match the product description and title. For example, if you're selling a pair of shoes, use images that show the shoes being worn. This will help potential buyers see how the shoes look on a person, making them more likely to purchase them.

So, for example, you can put an individual wearing their new shoes or item alongside just the standard white background shots of products. This process will give potential buyers not only insights into what it's like to own that particular piece but also inspire feelings for those who see them worn proudly by someone else - which leads us back towards increased clicks and sales overall because we're tapping straight into our instinctual desires as human beings: wanting others around us feel good too.

During online purchase people does not have the option to touch the products. They want to get every detail of the product. The product details and description only get through from images or videos. So it is good practice to use multi-angular views during photography.

Image post production and composition

The photo post production process is an essential part of any type if graphic design, image editing or photography. The service refers to those components which are linked with the final step in order for you HDD ( Hard drive data) storage space and submit it according your needs as well demands by using a particular software that will help create different effects on photos algorithmically just like what we see happening when there's film camera used during times gone by!

An image with a white background will appeal and make a professional look for any eCommerce store. If you're running an online business, image clipping path is a process that you cannot afford to ignore. It allows you to remove the background of an image so that only the desired object or person remains in focus. This can be used for products, people, and even logos. In this article, we will teach you everything you need to know about clipping path and how to use it for your online business!

Edit, Crop and resize images consistently.

The recommended file size for an eCommerce image is below 70 KB. While it may be tempting to upload larger images, you'll want them lightweight so that your site loads quickly and doesn't eat up too much of the user's bandwidth or processing power on mobile devices. Resizing can help by lowering file sizes while still providing high-quality photos - but make sure they're optimized correctly before uploading!

Image editing software like Photoshop helps edit, resize and optimize images for eCommerce. If you do not have Photoshop editing skills, you can hire an individual or outsource your image editing tasks. Alternatively, anyone can use online-based apps like Canva and Pixlr.

Another eCommerce image optimization tip is to make sure your images are the right size. Images that are too large or too small can negatively impact your search engine rankings. So, make sure your images are optimally sized for the web.

Use descriptive filenames as keyword and Alt text

Marketers usually leave out image names like a random number generated during photo shoot. And most of them keep it unchanging, which is an added task to the existing ones. But assigning a simple descriptive title to your product images helps the Google bots understand the picture. It enables the users alike.

Look at this example below. The first section has a random number it can be auto-generated date and time during the photo shoot, while the second explains what's being expressed. It improves your SEO because Google bots can understand its name easily and users too!

Image-20220431120456.jpg

Adidas-shoes-for-men.jpg

Another important thing is to keep Alter text for every image. Alt-text is one of the important parts of optimizing images for search engines.

Ecommerce image optimization is driving more traffic to your product pages by optimizing your images for search engines. The goal is to Rank Your Images for specific keywords so that they appear in Google image search results.

Finally, eCommerce image optimization involves using relevant keywords in your image file names and alt text. By including keywords in these areas, you can improve your chances of ranking high in Google image search results.

Optimize Images for quality and file format

PSD and TIF file formats are used for production and editing levels. Graphics designer keeps their files in those formats to use later for correction and further composting.

JPG/Jpeg

JPG is one of the most standard and common types of image used online. This is because it ensures a proportion between size and quality. JPG files, for example, are best suited for photos that have a lot of color and fine details.

PNG

Commonly used for high resolution images. Png format has a larger file size and supports a transparent background.

GIF

GIF image format allows animation. For example, a gif file can describe the use of thumbnails, logos, and moving objects.

If you're running an online store, you know that images are key to driving sales. We discussed how to edit and optimize eCommerce images for the best possible results. We covered everything from resizing and cropping to adding filters and text. So whether you're a beginner or an experienced pro, read on for some helpful tips! By following these eCommerce image optimization tips, you can improve your chances of driving more traffic to your product pages and increasing sales.