Yes Theory’s Marketing is Top Tier and Underrated

Yes Theory has changed millions of lives over the course of a few years through inclusivity and an embrace to “seek discomfort.”

When I was at my lowest during deployment, I discovered their channel online and instantly gravitated towards Thomas, Amar, and Matt’s unconditional love and positivity.

They not only are one of the most inspirational channels on the internet, but they are one of the greatest entertainers to market their work.

By the end of this article, you will:

• Understand useful marketing tactics Yes Theory uses that are genuine and not scammy at all.
• See the power of having one badass tagline that’s unforgettable and easily marketable.
• Realize the power of generosity and caring about your consumers is all about how you present yourself and interact with your audience.

Yes Theory Meetups

One of the greatest ways to bring attraction to your brand is to create an inclusive community that brings people together.

Yes Theory Meetups all stem from their Instagram page where the “Yes Fam” community from all over the world can come together at a moment's notice. Depending on the location Yes Theory films, they can post an Instagram story, and instantly dozens of people will flock to the location.

Examples Yes Theory Meetups have thrived include:

• A spontaneous concert for a small musical group whose goal was to perform their first live show.
• Gathering where nearly 50 individuals gather around for a Yes Theory video to help one subscriber create an application video for his dream job.
• Throwing a party of nearly 70 people where everyone is a stranger from the internet.

Yes Theory even has a “Yes Fam” Facebook group, a weekly newsletter, and plenty of other online communities for their fans to stay connected.

From all of the Yes Theory Gatherings, unforgettable memories and friendships are made that last a lifetime. You’ll never forget a brand that finds ways to make you feel so loved and supported.

An Unforgettable Tagline, “Seek Discomfort”

Two words; Seek discomfort.

That is all it took for this business to thrive and drive thousands of merchandise sales like it’s a walk in the park. I have personally bought more than $100 worth of Seek Discomfort merchandise because the message speaks volumes.

The greatest parts of your life come from the small moments you step out of your comfort zone and try something new. Whether it goes amazing or horribly wrong, you grow as a risk-taker and shake off any anxiety you would have had otherwise.

Without impactful videos and waves of good vibes, Yes Theory wouldn’t be above the 5 million subscribers ticker they are at today.

In their content, Yes Theory shows us ways to “Seek discomfort,” such as:

• Being stranded at sea for 24 hours.
• Completing an Iron Man with less than one month of training.
• Hiking 10 miles in Antarctica with nothing but shorts and boots.

These extreme thrill-seeking pieces of content are living proof that the mind can sometimes be the only thing that holds you back from doing something you’re uncomfortable with.

Yes Theory’s seek discomfort flag has led to thousands of Instagram posts and Tweets holding their flag doing something that’s out of their comfort zone, often at the peak of a beautiful mountain with a breathtaking view. That’s free marketing!

Including Subscribers and Followers in Videos

Every single YouTube channel benefits from collaborations with other creators, but how about regular fans? The answer is yes!

Fans from all over the world know that they have a chance to star in a video with their compelling YouTube submissions, stories, and emails about their situations.

I think of Yes Theory as a group of people who not only entertain but make dreams come true like a Make-A-Wish foundation. Their generosity when it comes to money or unforgettable experiences brings tears to its fans and leaves an everlasting mark on their hearts.

Some of the most memorable videos including their fans include:

• A Stranger’s Last 3 Months to Live.
• 2 Strangers Swap Lives Across the World for 72 Hours.
• Helping a Subscriber Get His Dream Job.

No matter where fans are in the world, Yes Theory can find a way to make a life-changing impact. It experiences like these turn standard fans into life-long followers, customers, and fans.

Final Thought

When it comes to leaving your mark and making an impact in the marketing world, it’s particularly about what your customers can do for you; it’s about what you can do for your customers.

The Yes Theory business model is one of the most excellent illustrations of what it means to do a service to its audience and make everyone feel like family.

There’s marketing, but there’s also being an undeniably giving human being.