Preparing your Ecommerce store for a successful holiday season
Online Store for the Holiday Season
Before the season sales come preseason jitters.
Weeks before the next holiday, eCommerce stores make preparations to see sales numbers increase with the spike of traffic that accompanies holiday cheer. However, said businesses often fail to account for weak infrastructure. And this often causes websites to crash with the increased load.
That means you need to ensure your website hosting doesn’t let you down.
Picking the Right Ecommerce Hosting Platform
Choosing the right ecommerce hosting platform decides the kind of infrastructure your website will have.
According to eMarketer, total holiday retail spending in 2018 increased by 5.4%, reaching $998.32 billion. While traditional brick-and-mortar retail saw a 3.9% rise going up to $874.42 billion, the ecommerce industry grew by 16.7%, reaching up to $123.90 billion during the holiday season. Additionally, Statista predicts a whopping increase in worldwide ecommerce sales, up to $4.5 trillion by the year 2021.
What’s more, enterprises have been increasing their spending on cloud computing ever since COVID-19 necessitated radical changes. Though the current shift to the public cloud initially caused organizations to exceed their budget by 23%, it is now expected cloud spending will increase by 47% by next year. This raises some concerns about handling cost optimization and forecasting.
Given the impressive sales forecast and the shift towards cloud spending, online stores need to ensure a smooth customer experience to make the best of the holiday season. But this is not without its hefty share of challenges.
Web Hosting Challenges for Online Stores During the Holiday Season
Business owners, agency owners, and freelancers face no shortage of challenges. You have to handle so many aspects of your business, from operations and product delivery logistics to customer relationship building and marketing. The last thing you would want to deal with is having your website go down because the hosting server couldn’t handle the traffic load.
• Scalability
I can’t stress the significance of this factor strong enough, which is why I’ve mentioned it in the very beginning. You should be able to scale your server resources when needed, such as during a predictable traffic spike.
• Security
Whether you sell watches on your eCommerce store or own a ticket booking website to book tickets, sensitive customer data security is your top priority. Sensitive data may include credit card details, residential addresses, mobile phone numbers, emails, and more. These need to be safe from malicious attacks.
• Website Speed and Performance
Your website needs to perform seamlessly to retain your target audience. With a managed cloud hosting platform, you can use the user interface to monitor the server and web application alongside the support of a reliable team to work with. According to Kissmetrics, about 40% of mobile users complain that eCommerce stores don’t load at all on their mobile phones, while about 70% of them complain that the store loads too slowly.
The Answer to Your Woes: A Reliable Managed Cloud Hosting Platform
Here’s how a managed cloud hosting platform eases your work:
• A cloud hosting service is not limited to a single server like traditional hosting providers.
• Cloud hosting offers unparalleled online business scalability.
• Shared hosting will only offer two to three different domains at one time. However, a cloud server can offer unlimited domains that you can point to a single server.
• You can virtually manage your server.
• You get data backup and recovery solutions that other web hosting companies do not offer.
• You only pay for the resources you consume.
Some Noteworthy Features to Look Out For
• Scalability
• Security
• Performance
• Uptime
• Access to Support
• Automated & Managed Backups
The Blog has been created with consideration and care. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that.
Read more: Online store for a successful holiday season
About the Creator
Rajneesh Kumar
Rajneesh is working at FATbit Technologies as a Sr. business consultant. From choosing the right business idea to executing it, he assists aspiring entrepreneurs in all aspect of starting a business.
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