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How CG Essentials Became the Black-Owned Brand to Watch

How CG Essentials Became the Black-Owned Brand to Watch

By Jason James Published 3 years ago 3 min read
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CG Essentials made its debut on the market in 2021 and has grown exponentially in the last few months. So much so in fact that the brand has landed multiple collaboration deals with well-known influencers and has garnered nothing but five-star reviews. Naturally, we had to investigate for ourselves to see what this overnight success was all about. Here’s what we found out. Exclusive Line for Women and Men.

CG Essentials is a high-end grooming and self-care product line for men and women. For women, the products include brushes, beauty bags, perfume, edge control styling tools and products, cuticle oil, lip balm, beauty blenders, and more. For men, the products include cologne, wave grease, a boss bundle of men’s care products including beard balm, lip balm, nail care. and a du-rag. Bottom line, whether you’re a man or woman you will find use of all of these products as a one-stop shop for your grooming needs.

As the holiday season quickly approaches, having a few items stocked up to provide to friends and family will save you the hassle of time and money spent frantically looking for items later down the line. CG Essentials makes the perfect unique gift that keeps on giving for men and women, and the message behind it is even more inspiring. Black Owned, Father Owned. During the pandemic, two black fathers wanted to find a way to create their own entrepreneurial journey and provide products for families. Taqee and Lorenzo were initially coworkers as plumbers in Northern California. They knew they wanted something more for themselves and that they were capable. They began to interact more outside of work when they realized they had kids around the same age. It was important to them to be able to spend time with their children during these early years, and they knew one of the best ways to make that happen was to go into business for themselves.

They risked it all to put to rest the notion that black fathers are often absent. CG Essentials was born to be able to provide for families of the community, all while allowing them to be able to spend more time with their own. They are dedicated to self-care and empowerment for families everywhere and believe kids are never too young to have these values instilled in them. When we take care of ourselves, our confidence rises, and when our confidence rises, we know that we are capable of whatever we set our minds to.

As commented by Taqee "We tell our story as much as possible because you never know who it may inspire to take that leap of faith. Most people have these great business ideas that never get put in motion due to their fears of failure. You have to go into it expecting to get a few doors slammed in your face, learn to be ok with reaching out to people who may never respond back to you, and learn to be ok with people not taking your brand serious at first. We get asked all the time how we turned the brand into what it is  today and the key thing is to just not give up. There's a lot of trial and error when running a business and you can't let it break you when stuff doesn't go as planned. Also, when stuff is going great, never get too content and feel like you've done enough. Wake up everyday with the goal of accomplishing something new that can help you elevate the brand.

That is the value behind CG Essentials. Shipping on all orders is processed within 2-3 days. Get your orders in now before peak season hits as items will be backordered and take longer to process. You won’t want to miss out. We know once you try CG Essentials, you’ll see what the hype is all about. Shop now: (https://cg-essentials.com)

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About the Creator

Jason James

Jason James is an American journalist Andrew writer from Miami, Florida that specializes in covering the entertainment industry.

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