Motivation logo

From Intern to Music Executive:

The Journey of John Kwatakye-Atiko

By Greg MichaelPublished 4 years ago 3 min read
Music Executive John Kwatakye-Atiko (JKA) At the Riggs Hotel in Washington D.C

John Kwatakye-Atiko, or JKA for short, has come a long way from his humble beginnings in Far Rockaway Queens, New York. As a young man growing up in a tough neighborhood, JKA had big dreams of making it in the music industry. But his teachers at school told him that he was more likely to die in the streets than achieve his goals.

Undeterred, JKA started interning at Island Def Jam Records at just 16 years old. He worked in the MixShow department, which was responsible for marketing some of the biggest names in music, including Jay-Z, Rihanna, Kanye West, Mariah Carey, and Lionel Richie, among others. It was a tough job, but JKA was determined to make a name for himself.

After his time at Island Def Jam, JKA moved on to become an A&R for rapper Mike Millz of MBK Entertainment, which was the former manager for Grammy Award-winning singer Alicia Keys. JKA learned a lot about the music industry during this time, and he knew that he wanted to continue to help artists achieve their dreams.

Next, JKA worked with King Phaze, who was known for the song "Yonkers Anthem" featuring the late DMX, Styles P, and Sheek Louch. Phaze also worked with Billy Ray Cyrus, releasing the Walt Disney album Brother Clyde, which featured the single "Lately" performed by Cyrus and Phaze. JKA was instrumental in helping to market these projects, and he quickly gained a reputation as a savvy and effective music executive.

Today, JKA is the President of Popular Demand, an entertainment company that is dedicated to helping independent artists compete with major record labels. He is also the Head of Marketing for Autrumn Records, which is home to rapper Ariie West and singer Sara Night.

Despite his success, JKA has not forgotten his roots. He is committed to giving back to his community and helping to create opportunities for young people who might otherwise be told that they can't achieve their dreams. He knows firsthand how hard it can be to overcome obstacles and succeed in the music industry, but he believes that with hard work, determination, and the right mindset, anything is possible.

JKA's story is an inspiration to anyone who has ever been told that they can't achieve their dreams. He is proof that with perseverance and a willingness to take risks, you can make it in even the toughest industries. And he is committed to using his success to help others achieve their own goals.

In the face of adversity and doubt, JKA refused to give up on his dreams. He knew that he had something special to offer the music industry, and he was determined to make it happen. Today, he is a respected and successful music executive, but he has not forgotten where he came from. He continues to work hard to create opportunities for others, and he is a shining example of what can be accomplished with hard work, determination, and a strong sense of purpose.

JKA's journey has been marked by challenges and setbacks, but he has never let those obstacles hold him back. Instead, he has used them as motivation to work even harder and achieve even more. His story is a testament to the power of perseverance and the importance of believing in yourself, even when others don't.

In the end, JKA's success is not just about his own personal achievements, but about the impact he has had on the lives of others. Through his work at Popular Demand and Autrumn Records, he is helping to create a more diverse and inclusive music industry, one that is open to artists from all backgrounds and perspectives. And he is inspiring a new generation of young people to believe in themselves and chase their dreams, no matter what anyone else may say

Follow John on Instagram @kingjohnlives

success

About the Creator

Greg Michael

Enjoyed the story? Support the Creator.

Subscribe for free to receive all their stories in your feed.

Subscribe For Free

Reader insights

Comments

Greg Michael is not accepting comments at the moment
Want to show your support? Send them a one-off tip.
Written by Greg Michael