7 Successful Cultural Marketing Examples from Badkoobeh

Iran is a country with a rich cultural heritage that spans thousands of years. From the ancient Persian Empire to the contemporary age, Iran has contributed significantly to the world’s art, literature, and philosophy. Even today, cultural marketing is an important aspect of Iran’s economy.

With a history spanning thousands of years, Iran boasts a diverse and vibrant cultural landscape that offers a plethora of opportunities for marketers to connect with audiences. From art and music to literature and cuisine, Iranian culture is a tapestry of captivating experiences waiting to be explored and shared. In this dynamic environment, cultural marketing in Iran serves as a powerful tool to engage consumers, promote brands, and celebrate the unique essence of this ancient civilization.

Here are some examples of cultural marketing from Badkoobeh Creative Communication Solutions.

1. We’re a Family (2021)

Brand: Saharkhiz Group

This carefully crafted TVC for Saharkhiz Saffron takes place in a lively herbal shop located in an Iranian traditional bazaar. The ad captures the essence of Iranian culture, featuring the captivating architecture, bustling atmosphere of the bazaar, and symbolic objects like an antique scale, porcelain teapot, and abacus, all representing Iranian heritage.

2. In the Colors of Nowroz, To the Power of EasyPipe (2019)

Brand: EasyPipe Five-Layer Pipes and Fittings

This artwork was designed for EasyPipe Five-Layer Pipes and Fittings in the form of Sabzeh (Sprouts), one of the haft-sin (the seven ‘Ss’) items representing Norowz, the Persian New Year. (Sabzeh: A dish of sprouted grains, usually wheat or lentils, symbolizing rebirth and renewal)

3. Healthy New Year (2021)

Brand: Hofmann UPVC

The ad showcases the celebration of Norowz, the Persian New Year, featuring the tradition of reuniting with family and friends and staying connected with loved ones through virtual celebrations during the COVID-19 pandemic. The ad encourages viewers to embrace the spirit of Norowz and cherish the bonds of love and tradition, no matter the distance.

4. Only Delster is Delster (2021)

Brand: Delster Non-alcoholic Beer

This TVC takes you on a cultural journey through Yazd, a historic city in Iran. The ad immerses viewers in the traditional bazaar, allowing them to feel the warmth of the hot weather, and embraces the local dialect.

5. Only an Iranian Knows What Iranians Want (2020)

Brand: Snowa Home Appliances

The ad showcases Snowa Home Appliances, a top Iranian brand, as a brand that understands and fulfills the unique needs and preferences of Iran’s market. This project includes four TV commercials, all played by Mohsen Kiaei, an Iranian actor.

6. Ramadan, a Gate to the Light (2021)

Brand: Hofmann UPVC

This artwork is designed to celebrate Ramadan, a sacred month in Islam, which begins with the first sighting of the new crescent moon at the start of the ninth month in the lunar Islamic calendar. It is believed that during this month, divine light illuminates the hearts and souls of believers, bringing them closer to God. The artwork uses this concept to bring the product into the view of the viewers.

7. Happy Yalda (2019)

Brand: Schauma

Yalda is an ancient Iranian festival that marks the winter solstice, the longest night of the year. This ad features the red color and the shape of a pomegranate, which is one of the symbols associated with Yalda in Iranian culture, symbolizing fertility and abundance, and often eaten during the celebration.

❓💬 What are some effective strategies for cultural marketing in Iran, considering the unique cultural values and traditions of the country?