Apple's Latest Announcements: iPhone 15 and New Apple Watch

This article provides an overview of these announcements and offers a first-hand impression of the new iPhone 15 series, particularly focusing on the iPhone 15 Pro. We'll delve into the key features and changes that make these new devices noteworthy.

iPhone 15 Pro: A Weighty Transformation

One of the most striking changes in the iPhone 15 Pro is its material. Apple has shifted from stainless steel to titanium for the frame, a change also seen in the Apple Watch Ultra. This move has several advantages, including reduced fingerprint smudging and a remarkable reduction in weight. The iPhone 15 Pro feels exceptionally light and comfortable to hold, a refreshing departure from the heftier iPhone 14 Pro models.

The "Action" Button: A Customizable Addition

Replacing the traditional silent switch, the iPhone 15 Pro features an "Action" button that's fully customizable. What's impressive is not just the button itself but the user-friendly settings interface. Rather than a simple list of options, you'll find well-designed settings with delightful animations. These settings allow you to assign various actions to the button, from activating "Do Not Disturb" to launching the camera. The long-press requirement adds an extra layer of security against accidental activation.

Enhanced Photography: Zooming into the Details

The iPhone 15 Pro Max stands out with its optical zoom capability of x5. While this may seem modest compared to some competitors, it opens up new possibilities. When zooming beyond x5, a mini-map appears on the screen, helping you precisely frame your shot. Although it's challenging to make a comprehensive judgment in a few minutes, the photo improvements in the iPhone 15 Pro Max are promising.

Other Notable Features

Aside from the headline features, there are several noteworthy additions to the iPhone 15 series. These include the A17 Pro chip, manufactured using a cutting-edge 3-nanometer process, and the inclusion of Wi-Fi 6E and USB-C. The transition to USB-C has sparked some discussions, and its real-world benefits will become clearer with further testing.

iPhone 15: A Familiar Face

In contrast to the iPhone 15 Pro models, the standard iPhone 15 doesn't generate as much excitement. It feels like an iteration of the iPhone 14 Pro, offering a mix of improvements and limitations. While USB-C is a welcome addition, it lacks some of the premium features found in the Pro models, such as the 120Hz display and Horizon Display. The glossy glass back and subtle color options also leave room for debate.

Conclusion: A Refreshing Upgrade

In summary, Apple's latest announcements bring a refreshing change from the previous year's offerings. The iPhone 15 Pro and Pro Max, with their titanium frames and various improvements, feel like genuinely premium devices that come at a lower cost compared to last year's models. On the other hand, the standard iPhone 15, while offering some upgrades, doesn't carry the same level of excitement. It's evident that Apple has made efforts to adjust pricing in response to currency fluctuations, making these new devices even more attractive to consumers. As we await the official release on September 22nd, stay tuned for in-depth reviews and tests to get a comprehensive understanding of these new devices.

For more updates, follow us on TikTok, Instagram, Twitter, and check out our articles on numerama.com. We'll be back soon with comprehensive tests and insights.