Why you should get one’s hands-on Email Marketing Services?

Many of us have a website, merely a blog, or writing in the medium. Creating great content, spending hours on creative ideas, marketing on different platforms like Quora, Facebook, Linkedin then also we are not triumphant with our performance.

Readers can’t able to get our content; they can’t able to get a notification when we publish our content.

Do you ever realize…

What are we lacking? The answer is pretty simple, Email Marketing.

Spend some time on the internet and you will get to know almost every top Blogger, Writer uses E-mail Marketing for their subscriber.

Why is it so? Several surveys revealed that email is one of the strongest used platforms for driving sales.

Now you all want to build an E-mail marketing platform, and yeah we have numerous great platforms as well like Mailchimp, ConvertKit, or Sendinblue. But which we have to choose? Which will be best for us might be daunting? Since all are great platforms with lots of opinions out there.

Yes, I have used all of the three platforms mentioned above and I like them all. But it’s not for everyone. I am going in some detail to consider the factors which might influence your decision between the three of these Email Marketing platform.

Last but not the least, I know many of you are beginners so don’t worry I am going to keep this in mind to make you an expert Email Marketer as well.

What is Email Marketing?

Before jumping directly to ConvertKit, Mailchimp or Sendinblue you should know about Email Marketing a little bit.

According to neilpatel.com, Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. An effective email marketing strategy convert prospects into customers and turn first time buyers into recurring customers. One advantage of email marketing is that you can automate the entire process.

In my opinion, this is one of the most brilliant definitions of What Email Marketing is.

It is simply a way of sending emails to customers to promote services or products. It is also used for delivering important information to Email subscribers for free as well as to build a network.

Email Marketing is also used for building relations with subscribers.

Some facts about Email Marketing:

1. According to Statista, In 2019, 3.9 billion users used Email while in 2023 it is estimated to 4.3 billion users (Almost half of the world population).

2. According to DMA, For every $1 spent on email marketing, you can expect an average return of $42.

3. Nearly 9 out of 10 marketers use Email Marketing to distribute content organically.

To know more about Email Marketing read Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online for Email Marketing (Affiliate Link).

After reading this book I am 100% sure that you will get the real meaning of Email Marketing and marketing strategies to be a successful Email Marketer.

Which Email marketing platform to use?

It’s absurd to compare and then to select one Email marketing platform. All are best (as I have tried all of three) and it’s depend on you to choose any one out of it. Yes, I am going to compare all of three and it’s depend on you based on your decision to find the appropriate one for your need.

Note: For your benefits, keep using the free plan, and grow your business. If you succeed or find it interesting then upgrade to the paid plan. All three Email marketing platforms mentioned here provide free plans for beginners.

The free plan is a great choice for creators who are just getting started with building an audience. It will allow you to use specific features that you need to build your audience.

First of all, let’s start with

1. Mailchimp: One of the most popular E-mail Marketing platforms out there for beginners. According to Mailchimp, it helps small businesses do big things, with the right tools and guidance every step of the way.

Benefits:

a) Ease of Use: Really it is perfect and easy to use.

b) Free to Use: It is free to use for a starter. That means you can start for free. Obviously, you can’t get every feature (You really don’t need every feature). Just try your hard work and grow your subscribers.

c) Contacts: When I am writing this post Mailchimp is providing up to 2000 contacts.

d) Monthly Email Sends: You can send 10,000 Emails for free to your subscribers monthly. Yes for more than 10,000 Emails there are other plans provided by Mailchimp.

e) Audience Insights: After doing some work like sending Emails to your subscribers the result/insights are provided by Mailchimp for free. In simple terms, you will get an Audience dashboard.

f) Design: To design you will get Content Studio, Basic Templates.

g) Website Builder: Yes from Mailchimp you can build a website as well as publish it free.

h) Support: 30 days of Email Support, Marketing Tips, Marketing Glossary, and many more.

There are lots of other features as well but many of that you don’t need. To know more about them visit Mailchimp.

2. ConvertKit: According to ConvertKit, Spend less time on marketing and more on creating. We help creators like you earn a living online by building tools that help you grow your audience, connect with your true fans, and earn a living by selling digital products and services online.

Benefits:

a) Ease of Use: It is better than Mailchimp to use.

b) Free to Use: It is free to use for a starter. That means you can start for free. Obviously, you can’t get every feature (You really don’t need every feature). Just try your hard work and grow your subscribers.

c) Contacts: When I am writing this post ConvertKit is providing 1000 contacts for free.

d) Email template library: Sendinblue also consists of many pre-built templates for Email marketers to use it.

e) Support: ConvertKit provides support to its customers.

f) Forms: ConvertKit provides multiple forms per list.

There are lots of other features as well but many of that you don’t need. To know more about them visit ConvertKit.

3. Sendinblue: According to Sendinblue, it is the smartest and most intuitive platform for growing businesses. Thrive digitally as we guide your business with the right marketing & sales tools.

a) Ease of Use: It is perfect and easy to use.

b) Free to Use: It is free to use for a starter. That means you can start for free. Obviously, you can’t get every feature (You really don’t need every feature). Just try your hard work and grow your subscribers.

c) Contacts: When I am writing this post Sendinblue is providing unlimited contacts.

d) Daily Email Sends: You can send 300 emails per day for free to your subscribers. Yes for more than 300 Emails there are other plans provided by Sendinblue.

e) Email template library: Sendinblue also consists of many pre-built templates for Email marketers to use it.

f) Chat: Sendinblue provides a chat window to install it on your website and talk with customers in real-time.

g) Sales CRM: Similar to Audience insights, Sendinblue provides a feature to organize your team and track every customer interaction with your CRM.

h) Support: Email Support, GDPR Compliance for data protection, and many more.

There are lots of other features as well but many of that you don’t need. To know more about them visit Sendinblue.

Other than that it is very easy to integrate into all these platforms using API. All of the benefits mentioned above are in free plans.

Conclusion:

Beginners just underrate Email Marketing and which will be the main reason for your failure. As you get started you don’t have to think about your income before solving the subscriber's problem. You have to send valuable content that subscribers want.

If you don’t have a website or blog and want to create it get it from here and succeed in it.