Why has Sunny Worldwide Freight Forwarder China been thriving for 25 years when most logistics companies don't survive past three?

Here are some stories from our company. For a freight forwarder China, losing an order and having to deposit 800,000 RMB with the shipping company is a huge deal!

Every year, many new freight forwarder China companies are registered, and some go out of business. Statistics show that most freight forwarder China companies don't survive more than three years. So how has Sunny Worldwide Freight Forwarder China managed to thrive for 25 years, overcoming the three-year survival barrier? In April 2021, we organized a company activity and promised to hold team-building events annually under the red ribbon tree to realize our dream of becoming a century-old enterprise. Our goal is to be a century-old company!

Our long-term development is first attributed to our two dedicated and highly capable senior general managers at Sunny Worldwide Freight Forwarder China.

Mr. Liu, in charge of the delivery department, is joked about as a stabilizing force. Why? Because Mr. Liu has handled many major incidents for the company. For example, when we lost an order and had to deposit 800,000 RMB with the shipping company for three years, the salespeople felt like the sky was falling. There were also situations where conflicts escalated to potential lawsuits, and Mr. Liu stepped in to resolve them. Mr. Liu is a logistics industry veteran who always has a solution for tough problems.

Mr. Lin, the sales vice president, is also a key figure at Sunny Worldwide Freight Forwarder China. He has led the sales department in pioneering many initiatives. Twenty years ago, when we first started, we focused on port-to-port services. Mr. Lin innovatively introduced door-to-door services, which have now gained some recognition in the freight forwarder China industry. This initiative helped Sunny Worldwide Freight Forwarder China’s business grow rapidly, firmly placing us in the top tier of Shenzhen's international logistics companies.

For instance, Sunny Worldwide Freight Forwarder China took on air transportation for long-time client Huawei, from China to Country A and then to South America. However, due to sanctions in Country A, there was a risk of confiscation during transit. Mr. Lin led the overseas department to develop a solution for transshipment through Europe, successfully solving the problem.

In overseas procurement services, when Mexican clients couldn't come to China, they entrusted us, a trusted freight forwarder China, to inspect goods at the factories on their behalf. This is Sunny Worldwide Freight Forwarder China’s overseas procurement service. We handled all export and settlement procedures, successfully shipping 28 containers for the clients. Sunny Worldwide Freight Forwarder China handles railway, sea, and air transport, custom combination logistics, reducing freight or time. We even help with various small tasks without charging extra, greatly benefiting our clients. For instance, during consolidation, our staff supervises loading and takes videos for clients. When codes are disordered, we meticulously redo labels to simplify inventory, a level of detail not commonly found in the industry. We even help pack small items bought on Taobao, ensuring client satisfaction with tasks others might overlook.

Mr. Lin spearheads business expansion, helping Sunny Worldwide Freight Forwarder China innovate with many new products. In our industry, it's said that there's nothing Mr. Lin can't solve. His relentless determination to find solutions is particularly evident.

Sunny Worldwide Freight Forwarder China’s rapid growth is also due to a culture of continuous learning within the company. As the leader, I too am passionate about learning. Recently, I met a toy factory owner who, despite it being a weekend, was busy receiving materials, indicating that as a business owner, there are no rest days. He mentioned his love for work and learning. I shared that I had attended a leadership training program at Tsinghua University and took a course on self-improvement to achieve inner peace amidst external chaos. I even invited the instructor to train all our staff for three months.

Experts like Mr. Guo from "Wisdom for All" helped us formulate company policies and establish "morning meetings, weekly meetings, and quarterly meetings," transforming Sunny Worldwide Freight Forwarder China from a "guerrilla force" to a "regular army," leading to sustained growth. I have a circle of friends called the "Seven Sisters of Foreign Trade." During a gathering, I shared how we broke through from tens of millions to billions. Everyone found our experience at Sunny Worldwide Freight Forwarder China valuable. This success is due to my continuous learning, allowing me to share useful insights with others. If I were to summarize our company’s core values, it would be "more concerned about the goods than the owner," reflecting our dedication to cargo, time efficiency, etc., treating the client's goods as our own, which is why we have long-term, loyal clients who have cooperated with us for over 20 years.

Different paths at different times for business development require recognizing and constantly overcoming one’s own shortcomings. This is why Sunny Worldwide Freight Forwarder China has been thriving for 25 years.