Why do you need a website as a professional?

What do people find when they google your name?

How strong is your digital presence?

Do you know how important it is to have a professional digital profile?

In today’s context, majority are still relying on the oldest form of personal corporate identity - the business card.

One may be an outstanding executive in a company, but fame and identity could be only limited to the world within.

Imagine if she has a platform that showcase her professional look, job experience and creativity, the chances of her being headhunted is so much higher - better opportunities and higher salary range.

While business cards are still relevant today, smart executives and self-employed have already embarked on the technology to showcase themselves - personal websites.

1. The Real Digital Resume

A website is more than just an information centre - it's a platform for you to let yourself shine in the way you want it to be.

If you’re looking for new opportunities out there, chances are people will search for you on Google. Therefore, it’s even more important to control what others see.

Having a personal website is a great way to showcase yourself in the way you want it to be.

Some may ask about the difference between having Linkedin page and a website.

It's a good question.

Linkedin is like having social media digital profile. Like Facebook, every profile looks similar - the design and layout. There's only so much that you can customize to stand out.

A personal website is powerful - it goes beyond having another digital profile.

In addition, it’s easier to update your website – you can simply add new experience and achievements.

2. Uniqueness commands attention.

Yes, a beautifully designed website does capture attention, but it can even go beyond that - you’ve the option to show off your skills online.

You can customize your personal website the way you want it to be - your personality and brand. You can create your own website layout, your own preferred style and colour. Best of all, it will draw attention and create real opportunities for yourself.

If you want to develop an edge over the others, then your website would be the ideal way to display your talents, skills and experience.

Each and every single detail and element of your website will also help you carry yourself in a professional way.

Nobody wants to showcase themselves with sloppy websites. However, if you have an outstanding website, the rewards are limitless.

3. Personal portfolio

There’s only so much you can show via your Linkedin page. However, you can leverage Linkedin to direct potential hiring manager, business partners or even clients to your website.

From there, you have the freedom to showcase your talents, and samples. And eventually, drive more inquiries with your unique content.

4. Acquire additional skillset

When you have your own website, you get full control of what content you want to post, and how to go about presenting information in a creative way.

With kaizen model in mind, you’ll continue to create content that attract and retain visitors on your website. You’ll also learn how to use social media in the process of content creation.

By creating professional content in your specific domain with specific keywords, your website will attract more traffic and recognition. It’s a win-win deal.

Learning new skills along the way is really just a bonus on top of having professional website. And these valuable skills will help you leverage your time and effort in the long run.

Imagine having more businesses and opportunities from your website than your referrals – or even cold calling.