When People Buy for Others: How to Encourage Gift Buyers to Shop from Your Online Store?

There are more ways to encourage repeat orders than just selling a product to the customer!

Instead, you could also sell the idea of gifting your products to someone you care about! That comes with benefits. Not only are you getting another sale, but if you sell quality products, the gift receiver might become a new customer for you!

However, for this to happen, you need to start marketing your product as a great gift idea. But how can you do that? This article discusses encouraging gift buyers to shop from your online store.

Setting Up Your Store for Gift Purchases

Before we delve into the strategies that help you get more gift purchases, we should first set up our store to receive these purchases. The least you need to do is make customers able to tag orders as gifts for others. However, we can go much farther than that!

Additionally, instead of just providing the customer the ability to buy products as gifts, we should change them up. For example, we could package our product in wrapping paper. Then we could also allow customers to write a custom note, making the unboxing experience even better.

If you do, you’ll reap the benefit of creating a memorable experience for both the gift receiver and the customer. That means they’ll be more likely to buy from you again. Therefore, get creative with your gift presentation and watch your gift purchases grow.

4 Strategies for Increasing Gift Buyers

However, we can't hope that people will discover your fantastic gift options on their own and that your sales will skyrocket! Instead, it would help if you used some strategies to market them and encourage gift purchases.

So to help you out, we’ve listed four strategies.

Strategy #1 - Create Gift Guides

People actively search for a great gift on special occasions like Father’s Day, Valentine’s Day, and other holidays. While sometimes people already have a great idea, sometimes people need some help finding that gift.

So instead of hoping people find your product among thousands of other brands, why not make their lives easier by writing some gift guides?

With it, you could market your best-sellers as a great gift idea! However, it’s vital to make this as personal as possible when you do. When you describe the person for whom the product is ideal, they’ll likely choose you because it’s tailored to the gift receiver.

Strategy #2 - Offer Giveaways for Your Audience

If done right, giveaways are a fantastic way for brands to boost their online presence on social media. But why not kill two birds with one stone and use your giveaways to generate additional gift purchases? Here’s how you can do it:

Create a Giveaway before a Holiday: First, create a product giveaway before a special occasion like Mother’s Day starts. Tell the people to tag people in your post, and let your giveaway go viral. The giveaway should be one of your products.

Send the Giveaways to the winners: Once you’ve got your winners, it’s time to announce it to them and then send out your products to them. However, you need to do one more thing before ending the campaign.

Promote an Exclusive Discount: For all the people who missed the giveaway, you can promote your product to them as a last-minute gift idea. Most likely, you’ll get a couple of sales from it.

Strategy #3 - Provide Exclusive Deals Through Your Newsletter

One of the easiest ways to boost your gift purchases is offering exclusive deals through your newsletter during special holidays. You can use Mailchimp to send newsletters. It supports most e-commerce platforms, such as Shopify, Shoplazza, Squarespace, etc. That way, you’re providing benefits to your most loyal customers, making them appreciate your company even more.

But how could you make a fabulous newsletter to promote it?

You should make a buying guide like the first strategy, but a shorter one. You can tell them exactly who would benefit from this gift, making your offer that much more convincing.

Strategy #4 - Use Holiday Imagery When Appropriate

If you don’t have time for anything else, then one way to get new gift purchases with the least effort is to make your website look more festive. That way, people get into the mood to buy a gift for someone else.

However, use this trick only when it’s appropriate. That means you shouldn’t have your website loaded with festive pictures all the time. Instead, please keep it for a couple of months leading up to Christmas.

Conclusion

As you can see, there’s quite a lot you can do to boost gift buyer traffic for your online store. The only thing left to do is take action, so reading this wouldn’t have been a waste of time. Go out there, implement some changes and see your revenue grow!

(Contributed by Andreas Ojala & Hermes Fang)