What to Know When Choosing Your E-commerce Platform? [2022 Edition]

Many shops have moved or increased their sales methods through e-commerce enterprises as the digital economy has grown dramatically in recent years. However, choosing the correct e-commerce platform might be difficult for a business owner.

There are several e-commerce platforms on the market these days, each with its own set of strengths and drawbacks, but which one is best for your company?

Read on as we get into four key considerations for selecting your first e-commerce platform.

An Enjoyable Digital Experience

The digital experience for e-commerce is critical since it is the first layer with which the client interacts. The user experience, appearance & feel, usability, and interface are what distinguish you from the fray.

These are also crucial factors in encouraging customers to remain longer and interact more with the website. The user interface includes the general design, buttons, color scheme, responsive desktop, and mobile views, photos, videos, product descriptions, as well as means for customers to contact the firm if they experience issues.

You don't have to worry since Shoplazza, Wix and many other website builders provide a variety of themes to select from. With drag and drop features and a few easy clicks, the design itself is easily changeable. Another intriguing feature to test is their clever "purchase button." It allows you to integrate your product page with the add to cart button on any website page or blog, creating a more complete product experience.

A Simple E-commerce Purchase Process

A "purchase journey" is the interaction flow of purchasing an item from beginning to end. It starts when the consumer discovers the product's landing page, analyzes comparable product characteristics on the internet, adds the product to the basket, then checks out, enters their address, selects a delivery option, and finally completes their purchase.

The main goal here is to build a flow of pages and user interfaces that are simple to comprehend, easy to browse, and load quickly. To remove uncertainty, confusion, and the trigger of order cancellation, a successful e-commerce platform will incorporate both design aesthetics and a simplified user experience flow.

Payment & Shipment Assistance

Payment and shipping choices are both crucial parts of an e-commerce platform's checkout page. The financial and logistics components may change depending on the location and type of the firm.

Depending on your consumer base, it is vital to pick a payment method that is widely accepted in your country or worldwide. Many platforms now work with reputable third-party payment businesses to take credit cards, PayPal, Stripe, Affirm, and a variety of other payment methods. Customers may now make purchases without the fear of having their financial details stolen. If you want to create your own payment system, be sure it is secure for everyone.

There is no discernible difference between popular platforms in terms of shipping options. The only issue you'll have is deciding on a destination country and a shipping budget.

Advanced Data Management System

A successful e-commerce platform should be capable of storing critical data for later processing and analysis. Customer information, order information, product inventories, best-selling items, and payment methods are all part of data management.

Shoplazza is a robust ecosystem that facilitates automation such as stock sync, refunds, and fulfillment data export from many retailers. The inventory management solution can track inventory and halt sales when it reaches zero. You may quickly configure up to 300 product versions and upload an infinite number of items to the website.

In addition, for funnel optimization, their dashboard displays comprehensive data monitoring for order, traffic, and URL data sources, among others. Best of all, you may manage consumer data by filtering them by kind and analyzing their purchasing behaviors in order to better plan your next marketing action.

Conclusion

Overall, these are the most important factors to consider when selecting an e-commerce platform. Remember that the correct e-commerce platform will allow you to build and grow your business while also assisting with day-to-day operations. Therefore, you must plan and choose it carefully.

(Contributed by Stylefrontier & Hermes Fang)