What is engagement rate on YouTube and how to calculate Engagement Rate ?

Engagement rate on YouTube is a metric that measures how viewers are engaging with your content by taking specific actions such as liking, commenting, sharing, or subscribing to your channel.

Engagement rate is calculated by dividing the total number of engagements (likes, comments, shares, subscribes) on a video by the total number of views, then multiplying the result by 100. The formula for calculating engagement rate on YouTube is:

Engagement rate = (Total Engagements ÷ Total Views) x 100

For example, if a video has 10,000 views and 500 likes, 100 comments, and 50 shares, the total number of engagements would be 650. The engagement rate would be calculated as follows:

Engagement rate = (650 ÷ 10,000) x 100 = 6.5%

A high engagement rate on YouTube indicates that your content is resonating with your audience and that they are actively engaging with it. A high engagement rate can also help increase the visibility of your content on YouTube, leading to more views and engagement. Therefore, it's essential to create high-quality and engaging content that resonates with your target audience to improve your engagement rate.

Here are some tips to increase engagement on YouTube videos:

Create Compelling Content: The most important factor in driving engagement on YouTube is to create high-quality, compelling content that resonates with your audience. Focus on creating content that provides value, entertains, or educates your viewers.

Optimize Your Titles and Thumbnails: Your video's title and thumbnail are the first things viewers see, so they need to be eye-catching and compelling. Use relevant keywords in your title, and create custom thumbnails that accurately represent the content of your video and stand out from other videos in the search results.

Engage with Your Audience: Engage with your viewers by responding to comments, asking for feedback, and encouraging them to participate in the conversation. This helps to build a community around your channel and encourages viewers to keep coming back.

Use Calls to Action: Encourage your viewers to take action by adding calls to action (CTAs) in your videos. For example, you can ask them to like, comment, share, or subscribe to your channel.

Promote Your Videos: Promote your videos on other social media platforms, your website, or other relevant channels to drive more traffic and views to your videos.

Use YouTube Cards and End Screens: Use YouTube Cards and End Screens to promote your other videos, playlists, or channels. This helps to keep viewers engaged with your content and increases the chances of them subscribing to your channel.

By following these tips, you can increase engagement on your YouTube videos, build a loyal following, and ultimately grow your channel. Remember that consistency and patience are essential to building a successful YouTube channel, so keep creating and publishing high-quality content regularly.

YouTube advertising cost in India can vary widely depending on several factors, such as the ad format, targeting options, ad placement, and competition. Here are some common types of YouTube ads and their estimated costs:

TrueView In-Stream Ads: These ads play before, during, or after another video and can be skipped after 5 seconds. The average cost per view (CPV) for TrueView In-Stream ads in India is around INR 0.10 to INR 0.30.

TrueView Discovery Ads: These ads appear in YouTube search results, related videos, or on the YouTube homepage. The average cost per click (CPC) for TrueView Discovery ads in India is around INR 1.00 to INR 2.50.

Bumper Ads: These short, non-skippable ads play before another video and can be up to 6 seconds long. The average cost per thousand impressions (CPM) for Bumper ads in India is around INR 150 to INR 250.

It's important to note that these costs are only estimates and can vary depending on several factors such as ad relevance, targeting options, competition, and bidding strategy. It's recommended to set a budget and test different ad formats, targeting options, and bidding strategies to optimize your ad performance and maximize your return on investment (ROI). Additionally, working with a professional digital marketing agency can help you develop a more effective YouTube advertising strategy that fits your budget and marketing goals.