What is Email Marketing?

It is the most profitable and cost-effective direct marketing channel, generating an average return on investment of $42 for every $1 spent.

It continues to be the most profitable direct marketing channel, projected to increase to $17.9 billion by 2027. Without a doubt, It should be an integral part of your digital marketing strategy. Whether you want to grow your brand or promote products, email marketing is one of the most effective tools.

However, competition for customers’ attention is fierce. Every email must be interesting and valuable for the recipient to even consider opening. Can you blame them?

So how can you avoid having your emails end up in the trash bin or disregarded altogether? What makes effective email campaigns that turn your leads into customers?

What is Email Marketing.

It is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high ROI makes it crucial to most businesses’ overall inbound strategy.

Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. This may sound time-consuming, but marketing automation handles most of the heavy lifting for you. In the long run, a well-designed marketing strategy not only drives sales, but helps build a community around your brand.

Types of email marketing campaigns

There are many different types of email campaigns. Here are some common ones marketing teams have developed over the years and still find effective:

Welcome email – This automated email welcomes someone when they sign up to receive emails from you. Let them know you see them: acknowledge and appreciate their decision to engage with your company. Here’s to the beginning of a beautiful relationship!

Promotional – When you have a new product or service, or want to reintroduce existing ones, send promo emails tailored to each segment of your email list. Introductory deals for potential customers and special access or other perks for existing customers can meet each person where they are on their buying journey.

Seasonal – Black Friday, summertime, back to school, and other recurring seasonal events are great opportunities to let people know that you have what they need to help make this the best holiday, graduation, or vacation yet.

Triggered email – Automation is one of your best friends when it comes to email marketing. When your subscriber clicks on an offer, makes a purchase, returns or exchanges an item, or leaves items in their cart, the activity triggers marketing software to send a customized email for each specific action. Strike while the iron is hot.

Re-engagement: it been a while since you’ve heard from or engaged with someone who previously showed interest or made a purchase? Send an email with an offer they can’t resist or with information you know they’ll find valuable, and rekindle that stagnant relationship. Let them know you remember them and the great times you had together.

Post-purchase drip – Your email engagement doesn’t end when someone purchases one of your products or services. That’s when you’re just beginning to build customer trust and loyalty by remaining attentive and helpful. Email plays a major role here, beginning with order confirmation and continuing through shipping confirmation and follow-up emails to ensure that your customer is satisfied. You can make sure any issues are corrected and also offer additional products and services.

Newsletter – Create valuable content for your subscribers and share it with them on a regular basis. This keeps your company and products top-of-mind while associating your brand with content that subscribers value. Content can take the form of useful tips, product updates, and even a bit of entertainment.

Cart Abandonment Campaign – People like to shop online, fill their cart with anything that looks good in the moment, and then for any number of reasons, don’t complete the purchase. Some estimates place average cart abandonment at 70% to 80% of e-commerce shoppers. Email automation helps by triggering an email reminder to encourage shoppers to return to those items in their cart.

Why Email Marketing Is Important

Email isn’t a new technology. In fact, it was one of the very first means of digital communication to arrive back in 1971.

You may be thinking, “Do people really still use email? Isn’t social media where it’s at for marketing today?” While it’s true that social media is an important channel for any digital marketing strategy, email has several advantages.

Firstly, Email marketing campaigns can be personalized to a greater extent than those on social media. Next, costs are considerably lower than for other channels, especially considering the reach and conversion rate associated with email marketing. This is part of what makes email marketing so ideal for small businesses.

Finally, what makes email marketing so powerful and lucrative is that it gives you direct, individual access to your audience’s inboxes.

Still don’t believe us? Let’s take a look at the numbers:

In 2020, there were over 4 billion global email users.

80% of Americans check their email at least once per day, with nearly a quarter of them checking their personal email several times a day.

62% of consumers ranked email in their top preferred communication channels with small businesses.

Given the figures, not having an email marketing strategy means missing out on sales opportunities and the chance to build lasting customer relationships.

One of the Best service

However, one of the names that gets floated around when talking about email marketing software is GetResponse.

It’s one of those tools that has been around since forever but continues to deliver the goods year in and out.

In this GetResponse review, we’ll try to break down the tool into its features and discuss its main strengths and weaknesses.

By the end, you should be able to determine if GetResponse is powerful enough to use for your business.

What is GetResponse?

GetResponse has been around for quite some time now. It started in 1997 when SEO Simon Grabowski launched the first autoresponder.

This led to a domino effect, starting with registering www.getresponse.com a year after.

Since then, GetResponse has been expanding its features and growing its team globally. The tool has also attracted praise from publications like Website Magazine which awarded GetResponse as the second-best email marketing provider in 2011.

But fast forward to now, with much stiffer competition chock full of bells and whistles to the delight of users, how has GetResponse managed to stay on top of its game?

Its constant growth and ability to change with the times is one of GetResponse’s best qualities. It hasn’t rested on its laurels as it continues to provide users with the best email marketing features to help them grow their business.