What digital marketing is. Digital marketing in very easy steps explain in detail.

What is digital marketing? : - The way all the companies of the world use television, radio, newspaper, pamphlets to reach their products and service to the people, because everyone is always present on all these mediums.

We know that people now like to spend more time on internet, smart phones, in view of this changing world, when industries started advertising on internet and internet related places, this process was called as digital marketing.

The process of advertising your business, products and services through digital means and mediums is called Digital Marketing. Digital Marketing is done through the Internet.

In Digital Marketing, we can connect using various electronic and digital devices and platforms like Computer, Mobile phone, Laptop, Tablet, Website and Apps.

Digital marketing is the simplest and most suitable medium to reach customers, make them aware and provide new information. It is also called Online Marketing and Internet Marketing.

Digital marketing allows producers to reach out to their users as well as keep an eye on their activities, needs, interests and routines on the phone they see and select.

What is the trend of users, what is the want and need of users, all these can also be discussed by Digital Marketing. Simply put, Digital Marketing is a way to reach customers through digital technology.

If a company wants its product to reach a lot of people, then advertising is the most effective way.

For information, tell us that in the marketing world, advertising means coming in contact with the right people at the right time and understanding their needs and needs and providing suitable solutions.

In today's modern and technological era, you have to connect with your customers, where they spend all their time. Think what are the places where every person spends most of his time?

Yes, you thought right, that place is the phone in your hand, your laptop which is inside the colorful world of Internet filled with countless services.

There are some famous social media sites in the world like Facebook, Instagram, Twitter, LinkedIn, where every customer of yours is seen 24 * 7 (round the clock).

Digital technologies are best used in Digital Marketing, such as SMS and Push Notification are used to send information about the product's ongoing discounts to the people.

For example, when you shop from a mall, after a few days, you keep getting messages that you are being given a discount of so many rupees on this product.

Your Smartphone has entered a Digitally Active Area. Customers are very impressed by seeing such messages, which is a healthy sign from the point of view of business. Today people from almost all sections of India use the Internet.

With the increase in the number of Internet consumers is seen every day, be it a small or big company, everyone uses the Internet to do their marketing.

The main objective of both online marketing or offline marketing is to reach the maximum audience and provide them with the benefits of their service and facilities.

In offline marketing, you have to spend more money to advertise the product. But online marketing can reach people from all over the world at a very low cost.

Just as any company advertises through big Banner, Poster to promote its product and service, digital marketing can be done in the same way, it is also less resource, less time, work cost. Excellently.

Also you can target Audience. Based on various criteria like their Age (Age), Gender (Pulling / Feminizing), Income (Income), Profession (Profession), Marital Status (Marital Status), Interest (Ruchi) etc.

With Digital Marketing, we can reach only those people who want to show their advertisement, and the funny thing is that we have to apply resources only to those people who see our ads, these are completely opposite to traditional advertising and offline marketing. The name of this unique world is Digital Marketing.

What is the importance of digital marketing? (Importance of Digital Marketing)

If we talk about what is the importance of digital marketing, then the simple answer to this is that today's era is becoming digital day by day and if one has to grow his business, then it is very important to go along with this new era.

In this digital age of today, Internet has become a part of the life of common people. Millions of people around the world use the internet.

Digital marketing is very important to reach these people on the Internet and to increase their business.

This kind of marketing does not only benefit the companies, but it also gives a lot of convenience to the customers as it saves their time, it is easy to choose the right product, customers can decide which products, services are better.

To remain in this modern world, we must use new methods, out of which there is also Digital Marketing which is used a lot.

Digital Marketing and Online Marketing enables a person to connect with other people through Social Networking Sites while doing other activities.

Given the same convenience, cost effective and less time, the use of Digital Marketing is increasing day by day.

Digital marketing is a source of low-cost and time-saving marketing, with the help of which the business can be increased. They maintain a good and direct harmony between the seller and the customer.

Why Digital Marketing is important?

We all know how important marketing is for any company. For this, the companies prepare their budgets separately. Offline marketing is very expensive. Whereas online marketing proves to be profitable as it is cheap.

Things change with time and the seasons change three times in a year, then change is the law of nature, the one that will last with time, this rule will last as soon as the businessman and Entrepreneur understand it, for them to stay in the market as much Will be easy

Today, the number of Smartphone users is increasing day by day, the time spent by an average user on the screen is also increasing. This is the reason why Facebook and Google earn more profit than other Marketing Firms because they have more audience.

So let's know why digital marking is important?

1. Show your product to Targeted Audience: -

The ads that you do through TV, Banner, Newspaper are required by the user at all times, it is not possible or your ad has gone to the right user, but it is not possible to know, but, Facebook Ads, Google Ads etc. Ads that are run by.

They are 100 percent targeted, ie only those people who will be interested in your business, product, service. The advantage of this is that you are spending money only and only on select people.

2. You can show your product anywhere, anytime: -

By putting a banner of your product, you put it at the intersection and you are satisfied that every person going to and from the intersection will see it all the time, then you are wrong because it is not necessary that every human eye will be seen on your banner and it is visible. So he will stop and read it.

If you do through digital marketing, then the rate of your ads show will always be higher and the viewer also definitely reads it.

Example: - In Offline Marketing, you can shop till the scheduled time. But in online marketing, you can shop at any time, sitting at home and you can keep your business smooth day and night.

Apart from this, you can advertise your product all over the world. There is no need for you to be confined in your area. By taking advantage of Internet and Smartphone, you can show your product and business in any corner of the world.

3. Low Investment and 10 times more profit: -

Compared to digital marketing, offline marketing costs a lot and the return on investment is very less. But, in digital marketing, your expenses are very less compared to print and other traditional marketing and the receipts are high.

4. RE-MARKETING can be done: -

Through Digital Marketing, you can target visitors till you become a consumer. Suppose a visitor came to your website and saw the products too, but he went without purchase or did not find the product he was looking for.

You can target this visitor even after leaving your site and can show his ads even when visiting other sites, if he is on YouTube then on YouTube ads, Facebook and Instagram then target him through Fb and Insta Ads Taxes are possible.

5. Expansion and use of Internet: -

There is no need to tell how fast the internet is growing today. And how easily they are reaching people. People are spending more time on the Internet.

Business is compelled that they also sell their products there, such as piled on crowded areas. Similarly, businesses are also getting attracted towards the digital crowd.

That is why people are leaving towards TV and radio, instead of going to smart phone. TV has replaced Hot-star, Netflix. And the podcast is changing to radio. Therefore, traditional businesses also need to upgrade themselves. So that they too can take advantage of the internet.

The big advantage of digital marketing is that through this you can access your content or product to people sitting at home.

Through Digital Marketing, you can easily tell your customers about your products.

Through Digital Marketing, you can create your own brand by branding your content or product.

In Digital Marketing, you can also make your brand popular through social media.

Through Digital Marketing, you can give notification of any of your new products to your customer.

In Digital Marketing, you can create a blog and give some FAQs related to your product or details of any of your products or content.

Any consumer can learn about your product by reading its reviews.

You stay connected with your users or customer through Email or Blog Commenting.

Through reviews, you can find out the deficiency of any of your products or content.

In Digital Marketing, you can tell your customer or user about yourself through the About Page created on your website or blog.

In Digital Marketing, all platforms linkup with each other, due to which you get Quick Response and your product in the market starts becoming increasingly viral.

Example: Assume YouTube has a channel related to your business on YouTube on which there are 5000 Subscribers, now what will happen as soon as you share information of your new product, notification will go to those 5000 people, so that they will see that product and their lives. Identity logo will also be shared with you, what will happen is that you start getting Quick Response.

Similarly, there are also Social Media Sites where your product will get good marketing, thus Digital Marketing is a dynamic way to grow your business, so that you can increase productivity quickly.

In digital marketing, you can get an idea of ​​where it cost you to promote your product and what response you got from it, which gives you the information of Return of Investment.

Example: - You created a Promo Video and uploaded it to YouTube, where you shared the link of the product in the description, now what will happen is that all the people who watch that video and click on the link given in the description, you know from it Will know how many people are buying your product through YouTube. With this, you will get an idea of ​​how much you sold and how much profit you made by investing on YouTube.

Learn more about digital marketing here.

Best wishes to you.