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What is digital marketing. Why is digital marketing important. Best way to learn digital marketing.

What is digital marketing about. What are digital marketing strategies.

By Devesh Pareek (Digital expert)Published 3 years ago 6 min read
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What is digital marketing. Why is digital marketing important. Best way to learn digital marketing.
Photo by Merakist on Unsplash

What is digital marketing definition.

Today's time has become digital age and today's digital generation is going somewhere for future.

Today Internet has become an important part of our life. With the help of internet, our life has become quite easy.

Previously we had to go physically for shopping, to pay bills, to transact money, but today with the help of internet, we can do everything digitally.

Today a person sleeps at night, then wakes up in the morning and checks his smartphone first. It will be said even today that 60% to 70% of our work is said to be digital.

Why marketing traditional when everything is going digital?

In today's article, I have given information about digital marketing. In today's article, you will know that ..

What is digital marketing?

What is the importance of Digital Marketing?

Components of Digital Marketing

If you also want to know information related to digital marketing, then this article is for you.

So let's get started ,

What is digital marketing?

Digital marketing is also a part of marketing, in which we promote, advertisement of products and services with the help of digital channels such as search engines, websites, social media, email marketing and mobile apps. This process is called Digital Marketing.

If you want to reach your new targeted customer in your business, then Digital Marketing is the best marketing method for you.

In other words, we also call it online marketing or internet marketing.

If you want to move your business or service here to more and more customers in less time, if you want to spread Awareness about the product then Digital Marketing is the best way.

Dude, you still know what digital marketing is? Now let us know further what is the importance of digital marketing?

What is the importance of Digital Marketing?

If you are in the marketing field, then you probably know where we should do marketing?

Where our audience already exists!

Right?

And anyway, where are our customers most active today?

So that's digital media!

And you too are reading this article right now on digital medium, are you not?

According to a Google report, today 48% of consumers search their inquiries first in search engines.

Out of which 33% consumers search brand websites and 26% search are from mobile applications.

Now think about how active your customer is on digital media?

Let's leave it, let's talk to us.

How did we interact with anyone when it was not smartphones, or digital media?

Correspondingly

But today WhatsApp has replaced them.

In one touch you can meet that person through video call.

When you use this technology in your business, you can immediately take your business in front of your customer.

So now think how important is digital marketing?

When the whole world is going digital, why can't you use digital marketing in your business?

I hope you have answered the questions that why digital marketing is important?

Components of Digital Marketing

What is digital marketing strategy.

Now let's talk about the components of digital marketing or about the types of digital marketing

Look, digital marketing is a big tree. Under which different branches come out and with the help of all these branches you can do DIGITAL MARKETING. So let's know about the components of digital marketing.

(1). Search engine optimization (SEO)

First of all you need to know what is SEO i.e. search engine optimization?

On top of this, I have already written many articles on my blog about which you can read from the link given below.

What is SEO?

How you can increase the ranking and visibility of your website.

Let me now give you a small overview about SEO.

This is also a marketing method in which we try to rank our website on Google search result top position.

So that whenever your customers search in Google about your product and service, the result of your website is first visible to them.

With the help of SEO, you can rank your website in search engines on your targeted keywords. With its help, you can take more and more of your customers to the website.

For this, we have to make our website Search Engine Optimizable.

(2). Social media

Platforms like Facebook, Twitter, Instagram, Pintrest and YouTube go social media. With the help of all these platforms, you can take your business in front of thousands of people.

I don't need to tell you how to use social media,

Because today you have also used all the platforms of these social media.

When you are on all these social media platforms, from time to time you see some advertisement. So this is also a type of digital marketing.

(3). Email Marketing

Email marketing is the best way to connect directly with your customer. With the help of email marketing, you can send your business to your customer's inbox with the help of email.

By Solen Feyissa on Unsplash

Today in big companies all people use email marketing.

Let me give a live example of this…

Do you use Amazon and Flipkart?

If yes?

So open your email box now.

In which promotional will have many mail from Amazon and Flipkart. then what is it?

It is also an email marketing and it is also digital marketing.

(4). Advertisement (PPC)

The last method is the money method, in which you have to invest a little money.

PPC means PAY PER CLICK, when you run an advertisement of your business through Google, it is an advertising SHOW in front of your customer.

When your customer clicks on your advertisement, you have to pay GOOGLE in return.

There is a simple way on advertising, the way is that you give money to Google, later Google will bring you customers.

Friends, this is also the way digital marketing should be.

What have you learned today.

Digital marketing has become very important to grow any business. If you use digital marketing properly then you can grow your business well and reach your customer.

Friends, in this article of today you learned what is digital marketing? Why Digital Marketing Is Important? And finally, learn about the components of digital marketing.

How to do digital marketing?

You can make your career in this by doing digital marketing in many ways.

You can work as an employee in a digital marketing company. Getting a job in a digital marketing company depends on your skills.

As a freelancer, you can make your digital marketing career. Freelancing is that we give some service to our customer and take money in exchange for it.

Fiverr is a very good platform for this. You can do many types of digital marketing with the help of blogging.

Digital Marketing has a secure career. That is why if you want to learn digital marketing then you must learn it.

You can make very good money by digital marketing. Digital marketing salary are really good. There are lots of digital marketers jobs available in the world.

And if you want to learn more on digital marketing in just few minutes not in hours so click the link below I wrote many article on digital marketing on vocal.media. one of the best storytelling platform.

Articles on :- Digital marketing definition. Digital marketing meaning and types in detail.

Can digital marketing makes you rich.

One of the best article on digital marketing that rank 1st on search result on below keyword.

SEO makes you rich, really. Click here.

You are more than you think.

And if you want to know about how to earn money online then check this link below. Hope this will help you in making money online.

Earn money online. Is making money easy? 5 way to earn extra bucks. 

Best wishes to you.

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About the Creator

Devesh Pareek (Digital expert)

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