Website Redesign: A Guide to Decide Website Redesign

Redesigning a website is a procedure of making changes to better the user experience and increase engagement with target consumers. Redesign projects often modify the aspects of the user interface, such as aesthetic components, color schemes, usability, and accessibility. A redesign project might last anywhere from 30 to 90 days. Your website revamps will significantly boost the company’s online presence value.

Benefits of Website Redesign

A website redesign project offers several benefits, including boosting the marketing effectiveness and visibility in search engines. Three primary factors, however, suggest that a makeover of your website can be in order.

Preparation

Outdated content or interface, insufficient responsive design of website pages or parts, and most significantly, a sluggish website are all grounds to consider a makeover. Remember that if your website takes more than three seconds to load, more than half of your visitors will abandon it. Similarly, 81% of consumers have a negative impression of a company if the website is not up to date or has an outdated design.

Optimization

If you feel your site's user experience may need some work, if you want higher search engine rankings and more digital footprint, consider a redesign. A well-executed optimization-focused redesign process, a solid search engine optimization (SEO) strategy, and the efforts of a content marketing group can do wonders to reach the targeted consumers and even drive sales.

Rebranding

Always go for a website redesign if your business strategy, corporate culture, or even the brand logo's color scheme has changed. Instagram, YouTube, and many more large corporations are perfect examples of rebranding. The most important thing is that you have to know how to redesign correctly, regardless of the motivation behind your choices, or you may take the help of website redesigning services Toronto.

Guide for Website Redesign

Let us now check out how to go through the website redesigning process below.

Revise your previous website

Use your in-house website redesign development team if they have the time and resources to investigate potential trouble spots, such as problematic parts, copy, pages, and many more. Including your user base in this process is a fantastic way to go forward. Give customers a voice in shaping your website to feel like they are contributing to your web redesign journey.

Brainstorming and idea generation process

You will now have a list of issues with your website or places where you have to do better in user experience and user journey. It is now time to brainstorm with your team. If there are only a handful of issues, then fixing them will not be a problem. Finding answers to each item on the list while keeping the user experience in mind is of utmost importance. You might find flawless answers to all your problems, but if they do not add up, it may be time to re-evaluate your approach.

Drafting and early prototypes

When the planning phase is productive, you will have enough material to start with the actionable drafts. With enough drafts, you can develop early prototypes. The groundwork you lay at this point in the redesign website process will serve as your focus for the upcoming work. It is time to fix any issues since it will be much more difficult and expensive to do it later.

Audits involving relevant parties

By going through the redesigned website prototypes, you should address any remaining issues or questions before work begins. Some of them are as follows.

• If you were a user, how would you rate the new and improved features?
• Is it possible to make more adjustments to a particular feature/area/page?
• How many new changes influence the user experience?

Create, roll out, and evaluate

It is time to put new website solutions, design decisions, and implementations you have planned into action. Make sure the development process is well organized and dispersed. The redesigning team should supervise every step with proper care and ensure no step is left behind. Prepare a framework to make better judgments in the future.

Perfection through practice and testing

The new design may seem complete and ready for release. However, something might still be lacking. It is why testing is necessary before implementing a launch. It will assist you in finding out all the bugs after website redesigning, and you can fix them with the help of the efficient web designing team.

Initiate and perfect

After the testing of the final product, it is time to re-launch. After the website is online, you will get a sense of relief if it works as you wanted, but it is significant to see how users react to it.

Determine the most interesting content

While a redesign might help your site perform better, it can also negatively impact you in other ways. Losing numerous high-performing content, you have already on your old website due to a makeover can drastically hurt your marketing results. Thus you also need to include fresh and unique content to your new website to maintain its value in the search engine.

Implementing CMS

Choosing the correct software to develop and host your website is the last part of the website redesign process. This program, often known as a content management system, helps you to create, style, and release your website to the public. There are several advantages to using content management systems. By implementing a content management system, a newbie or a seasoned web developer can quickly create a professional website.

End words

Now, you are ready to plan, build, design, launch, analyze and optimize your redesigned website. Apply the above steps in redesigning and attracting more customers and converting them into potential buyers.