Understanding Digital Marketing In-Depth

Have you ever seen people promote products and services through social media, email, SEO, mobile apps etc.? That is exactly what digital marketing is. Companies use digital channels to target the audience that they need. If a company involves any kind of electronic device for marketing, it would be considered digital marketing.

Digital marketing is a vast field, that can be done both online and offline. A well-rounded digital marketing strategy would have a balance between both.

History of Digital Marketing

In the early 2000s, digital marketing became very popular. Guglielmo Marconi was the first digital marketer to ever exist. He demonstrated a public transmission of wireless signals in 1896. He was the one to invent radio. The first ever broadcast was of an opera performance to be held at the Met. People actually bought show tickets and this was how digital marketing was born.

Why Is Digital Marketing Important?

In today’s world, most of companies have moved towards online marketing rather than conventional billboard marketing. Over time, with advancements, technology has changed the way consumers find out, analyze and purchase products and services. This amplified the significance of Digital Marketing and the Digital Marketing Agency. The benefits of digital marketing include:

Brand Awareness Increases

Expanding the reach and increasing brand awareness helps to acquire new customers. If your digital marketing strategy is robust, it will help you to reach a larger pool of audience quickly and efficiently. It not only increases awareness but also reduces overall marketing costs. Digital marketing allows you access to low-cost channels for marketing. Multiple channels can be used to expand a brand’s online presence, these are

1. Search engines (With SEO)

2. Videos (YouTube Marketing)

3. Influencer marketing

4. Podcasts

5. Social Platforms (Social Media Marketing)

6. Emails (Email Marketing)

7. Webinars

8. Affiliate Marketing

9. Pay-per-click ads

10. Etc.

Customer Acquisition Cost Is Lowered

When you use channels with lower costs, you acquire customers at a lower cost. This reduces the customer acquisition cost. Customer acquisition cost is the total amount of money that your business will spend to acquire new customers. It enables you to:

• The Most relevant audience to be targeted
• Resonates craft messaging effectively
• High-quality leads to be generated
• Website conversion rates to be improved
• Retargeting campaigns
• Optimize and track campaigns
• Automation of repetitive marketing tasks

Automation of Marketing Activities

Another major benefit of digital marketing is that it will allow you to automate many of the marketing activities of your company. As such, you will be able to execute your marketing campaigns faster. It increases overall marketing efficiency saving effort, cost, and resources. It enables the company to nurture more leads. Therefore, in order to scale your market, you need to use the building block i.e. marketing automation. Ways in which you can automate the market:

• Advance scheduling of social media posts.
• Email sequences can be automated,
• Automating the lead scoring, customer follow-ups, lead nurturing etc. by creating workflows.

Improved Lead Generation

When an organization goes digital, it becomes easier for its potential customers to locate the brand and learn about its products and services. This provides an important benefit related to lead generation. Effective strategies regarding search engine optimization can significantly lead to an increase chance of your website appearing at the top. When a website page appears in relevant searches, there is an increased likelihood of customers becoming leads.

Brand Reputation Is Improved

Brands with positive online reviews stand a greater chance to attract new customers. In today’s digital environment, a few negative comments and reviews can lead to a loss of millions of sales. Word-of-mouth plays a major part in digital marketing. Effective SEO techniques will enable control of the front Google page for the brand’s critical keywords.

Target The Entire Marketing Funnel

Digital marketing makes it way easier for marketers to target all stages of the marketing funnel. For the 3 stages of the marketing funnel i.e. TOFU, MOFU, and BOFU.

For the TOFU (top of the funnel), campaigns can be run in order to capture the interests and needs of a specific audience. The marketing mix for this stage may include SEO, Digital PR, and content marketing.

A middle of the funnel (MOFU) campaign can help with nurturing interested prospects until they are ready to buy. This may be done via webinars, white papers, lead nurturing workflows, and email marketing that will help to retarget. The bottom of the funnel marketing can be used for increasing conversion rates, repeat purchases, customer loyalty etc. this may include the use of online calculators, coupons, ads, loyalty programs, cross-sells, and upsells.

Customers who are ready to act are reached

Digital marketing helps you to reach out to customers who are ready to act. They might be at different stages of the purchase. Irrespective of the stage that they are on, digital marketing enables you to convince potential customers to take the desired action. For reaching such customers:

• BOFU keywords must be targeted
• Free trials or discounts must be offered
• Product demos or consultations must be offered
• Calls to action (CTAs) should be included in the email marketing strategies
• Lookalike audiences should be targeted using social media