Top 5 Local Search Engines In India - What Are Their Benefits?

After the COVID-19 pandemic, more than 90% of online experiences start with search engines. When individuals want to find businesses, services, or any kind of query, they first prefer to start their inquiry with an online search engine. However, sometimes people requirement local search engine optimization (SEO) to search for businesses or services in their area. Local search engine websites can help us with that. Local search services improve your online presence to get more business from local searches. According to a report, the national and international local SEO market size is projected to increase at a CAGR of 7% during the forecast period.

Local SEO plays an essential role because it helps business listing sites and also free business listing sites in India rank higher for smaller geographic areas.

What is Local Search Engines Optimization?

Nowadays, most companies take help from local SEO, increasing search visibility in Search Engine Optimization results on Google. Any small or big business that has a physical location or serves a geographic area can good and benefit from local SEO.

For example - Apple Maps, Google, Google Maps, Yelp, and iOS Spotlight Search are platforms on which the local search services would aim to improve visibility.

As per the report, approx 80% of local searches convert; investing in local search engine optimization is hugely important if you’re a local business looking to boost foot traffic, revenue, and sales. Listed below are some of the common strategies, including -

• Creating location-specific website copy
• Earning backlinks from reputable, local websites
• Targeting relevant and local keywords on your company website
• Managing and earning reviews on local review sites
• Optimizing and claiming profiles on local listing sites like Google My Business
• Adding name, address, and phone number information to your website and local directories

Top 5 Local Search Engines In India

Nowadays, local SEOs are important for people who are searching for nearby electrician services, plumbers, refrigerators, cleaning pest control, men grooming, washing machines, etc. To full fill the demand of people, there are several free business listing sites in India. These business listing sites are digital versions of business and service information.

The business listing sites carry all the essential local service provider information like their address, phone number, and other necessary details. So, we have the top 5 local search services in India. Listed below are some of the most popular Indian web search engines.

Justdial

It is a universal truth; consumer always searches for popular Indian web search engines for the service. This is why most local businesses take the help of online directory service platforms like Justdial. Justdial is India's No. 1 Local Search engine that provides a list of local search-related services to users across India through several platforms such as mobile websites, websites, Apps (Android, iOS), over the telephone, and text (SMS).

IndiaMART

No one can deny that IndiaMART is one of India's largest online business-to-business marketplaces, with a 60% share of the online classifieds market. It is used by small, medium, and large enterprises, with 5.5 million distributors providing 60.7 million daily-use products from 138,000 categories to 82.7 million-plus consumers.

NumberDekho

NumberDekho is a one-hand solution. It is an Android application that provides a list of 300+ service providers who hold more than ten years of experience. Through the NumberDekho application, you will get the service provider's information, like a number and their live location, in a few clicks. It is a local search services provider, vendors, shops, nearby activities, attractions, etc.

Sulekha

In India, Sulekha is known as the largest digital platform for local services in the $200 B local services provider market and for Non-Resident Indians (NRIs). They use the latest technology and data to intelligently match the demands of 200 M+ users visiting their website with 4 M+ service businesses over 40 cities in various categories, including lifestyle and training, home and office services, real estate and rentals and coaching and tuition.

UrbanClap

UrbanClap offers all the services at your doorstep. They provide a high-quality and reliable service at an affordable price. They offer a platform that aids customers in booking services, including haircuts, painting, home cleaning, appliance repair, pest control, and other services.

So, above mentioned are free business listing sites in India, which will help you provide service at your doorstep in a given time.

What are the Benefits of Local Search Engines?

Following are the lists of benefits which is why most of the company use local SEO to enhance their business -

Improve Online Visibility - If you do not appear on the first page of Google, then there are chances that audiences don’t even know about you. But taking local search services improves your chances of being found.

More Relevant Traffic - When you target local buyers, you boost web visits from individuals who may visit you. With the help of local search services, your company which relies on local traffic, opens you up to many dead-end visits.

Build Trust and Authority - What is the one attractive thing consumers look for if they hire any company service provider? The ranking of the company and review. A local search services provider does this task. They take your company to the top 5 positions and will encourage your audience to trust your business blindly and gain their respect.

Conclusion

Local search services are essential for small and big businesses. Because individuals searching for service providers near their location are inherently lower in the funnel as they are likely looking for the nearest solution to an immediate problem or need, like where to eat for dinner or find a doctor.