Tips for Increasing E-Commerce Sales with Web Design

When you run an online business, your ecommerce website serves as your storefront. As a result, your ecommerce web design reflects who you are to your website visitors, making it one of the most influential factors in how many of your visitors become customers.

1. Create a user-friendly website.

User-friendliness is essential when it comes to ecommerce websites. To make purchases, customers must be able to effortlessly browse through your website. If you looked at the average online shopper or customer, you'd find that they're significantly more inclined to purchase items on their phones than on their computers.

This reality of modern consumer insight basically indicates that if your website isn't mobile-friendly, you'll be missing out on a lot of prospects. You can ensure that your mobile visitors feel comfortable enough to make a purchase with the correct changes that can display your page as optimally as possible on any smartphone's screen.

2. Make sure the checkout process is safe.

If you offer shopping on your website, make sure your customers understand that their credit card information is safe. There are a couple of approaches you can take.

According to research, a customer can place an order and checkout in 10% of the time of a traditional checkout process, which is a significant factor in the case of abandoned carts – when a visitor abandons the checkout process simply because it is too complicated.

3. Allow customers to compare.

When potential customers arrive at your website, they must ensure that they are making the right decision. People frequently have post-purchase regrets, and many of them are aware of this. To persuade them that they made the right decision, you must come up with something to persuade them.

Allowing customers to compare your products and services to others is one of the most effective ways to persuade them. However, keep in mind that people do not trust sellers who make disparaging remarks about other stores. It is always safer to tell customers something positive about other stores and then provide some benefits for your own.

4. Improve your product imagery.

We've seen it all, from pixelated images to massive image renders and even sites with few to no product photos at all! Don't follow the crowd. Use only high-quality images that aren't too large in terms of file size on your content pages. This will improve the performance of your web store pages as well as the user experience of your customers.

When creating full-page banners, compress your images and strike a balance between size and quality. Put effort into photographing your products - customers are always more likely to purchase products if they can see what they're purchasing. And, once again, remember to take high-quality photos. The higher the quality of the image, the more appealing the product.

5. Add product filtering options.

The product filter option allows users to quickly find products or services. That is why users are essential for ecommerce websites, and helps customers who know exactly what they want can find it without having to sift through a vast selection.

When designing your filtering system, make sure the categories are broad enough to accommodate all of your products while also being specific enough to be useful to customers. A website for a record label that sells merchandise, for example, might have filtering options based on artists, genre, or the label's apparel.

6. Use the power of the search bar

The importance of search bars cannot be overstated, as they influence a large number of online transactions. If you want to knock your customers off their feet and make their minds up in a flash, a well-rounded search bar that can narrow down their search for the correct product is sure to do the trick.

Furthermore, if you believe a search tool will be beneficial, make sure it is easily accessible to your consumers and not hidden inside the navigation: the easier it is to locate, the more likely you are to make a sale.

7. Invent new ways to describe your products.

Make your product descriptions entertaining and engaging if you want to keep your customers happy. The exciting website text should not end with your homepage; ensure that your brand's personality infects the entire site's content.

Begin with an appealing introduction. Then, highlight some key features of your product that set it apart from competitors. Finally, provide a visual representation of how the product will improve the customer's quality of life.