This Is What Newbie Clip Art Designers Need to Know About

For business owners and website owners alike, the struggle to find high-quality images that can be used for promotional and advertisement purposes is one that has been going on for a long time. This is primarily due to the fact that all creative works both published and unpublished are protected by US copyright law in one way or another. The determining factor in how a third-party entity besides the copyright owner can use such media falls into the sole hands of the person who owns the copyright.

Clip Art is a really popular option for those business owners who need quick design inspiration and backdrops for their marketing needs. Clip Art can be categorized as a wide range of things such as illustrations, vector images, professionally taken photographs, and much more.

If you’re someone who owns a physical business or an ecommerce store and are looking for royalty-free images that you can use for your marketing purposes, you’re going to learn everything that you need to know about Clip Art below.

Where does the 'Clip Art' name originate?

The term “Clip Art” is very unique although it’s roots are based in practical situations, the term was originally used to describe art clippings that were cut out of magazines and other forms of printed media. Once the internet became popular and started revolutionizing industries all around the world, clip art moved to a strictly digital medium such as being created using software like Microsoft Word and on more advanced mediums at the time like CD-ROM.

Clip Art varies significantly from standard photography as these images are oftentimes more digitally enhanced, visually contrasting, and unique in terms of their design concept. For example, a picture of a regular tree as opposed to a digitally created tree with your logo in the center of the trunk is the primary difference you’ll experience when using transparent png clipart.

This is the main reason for Clip Art being widely used for digital marketing purposes and business owners who are looking for unique ways to advertise their products or services.

What are the most common Clip Art formats?

Free clip art images come in many different picture formats, all of these various formats can provide distinctive benefits to your marketing efforts all depending on what your desired use is. Take a look below to see some of the most commonly used clip art formats so you can decide on which one is right for you.

Dominant Clip Art Format Types

• Vector- the vector image format is created by arranging individual shapes instead of using predetermined pixels. This results in images retaining their high-quality regardless of how large or small they may be, a vector image in the size of 646x345 will be of the same visual quality as one that is 210x150 in dimensions. Vector image files can only be opened using creative software like Adobe Photoshop.

• JPEG- the JPEG image format uses a rasterized base which means that every time you change the size of the image, the overall quality of the image will change also. If you want to use a Clip Art image in the JPEG format, you need to make sure that it’s of the highest quality.

How can Clip Art be used?

There are several different potential uses for Clip Art images which is why they are so popular with small business owners who need a creative marketing edge. Some prime examples of how you can use Clip Art for your marketing intentions are: mobile app icon creation, website template branding, business presentations and conferences, infographics, logos, and more.