Things to Consider Before Outsourcing SEO

SEO is important, complicated, and time-consuming. It is similar to investing and requires you to make the right decision to see results. If you are a smart marketer, you have already narrowed down the options available and chosen to outsource SEO to an expert.

If you have taken the right decision to outsource SEO to a professional, then this article is for you. Before you hire a company, there are a few essentials you need to know about; like:

• What is SEO outsourcing?
• Why should you outsource SEO?
• Essentials to consider while outsourcing SEO

What is SEO Outsourcing?

SEO outsourcing means outsourcing services related to search engine optimization like on-page or off-page optimization to a third party professional SEO company.

The SEO company can help you scale your business and provide you robust services. MarCom Guys work with companies of all sizes to help them scale their business and increase profits.

When Should You Outsource SEO?

There are many reasons a company may wish to outsource SEO; for example, if the company is launching a new product or have redesigned their website. Not every element of SEO requires a full time member. Thus outsourcing is a flexible and wise option.

Why Outsource to an SEO Reseller?

The reasons why a company outsources SEO services can be many. Some of the important ones are mentioned below:

Reduce Costs

Hiring an SEO Reseller helps you save a lot of money, and this is one of the crucial reasons for any business to outsource their SEO needs to a professional SEO reseller. The cost of maintaining an in-house team includes an annual appraisal, bonuses, cost of hardware and software, etc.

When you outsource SEO, all you need to do is inform the SEO reseller about your requirements and keep following up.

Efficient and Expert Project Management

Outsourcing SEO to a professional ensures your website’s SEO is in the right hands. They have a team of efficient and expert people that manage your project and follow up with you from time to time on the progress of the project.

Focus on Business Activities

Hiring the right SEO partner is important. While the professional works in the background to fulfill your SEO requirements, you can, in the meanwhile, focus on growing your client relationships and get more clients.

For you to be able to focus on business activities, you need to trust your SEO company’s methodology and know that they can deliver the desired results.

Reduced Opportunity Costs

SEO requires skills and must be practiced to be perfected with time. If you have an in-house team, you need to teach them lessons that require a lot of time and money. Also, not every staff of yours have the same learning curve. Thus, you cannot predict the total time required to train everyone.

Therefore, outsourcing is like having an SEO expert at your service for your projects.

No Need to Buy the Tools

Marketers do not only use their expertise for SEO projects but also use a lot of tools to implement certain marketing tasks. These tools are costly and also require training to understand how they work efficiently.

It is better to outsource SEO to a white label SEO company that uses such tools on a daily basis.

Free SEO Audit

When you outsource SEO to an expert, most companies provide you a free SEO audit to help you know your website’s strengths and weaknesses.

Quality Content and Links

Having a sufficient quantity of inbound links is one of the important features of a successful website. It requires expertise to build quality links. When you outsource SEO to a professional, you get to use the expertise of link building to increase the traffic and strengths of your website.

How to Find the Right Company?

The basic and the best way to look for the right company to outsource your SEO is the search engine. You can also go through the mentions on SEO forums to find a good agency. Make sure you do not hire the first company you come across but validate the key essentials required in the right SEO company.

Frequently Asked Questions

What Type of Reports Do You Send?

Reports help you understand the company shows and interprets the SEO results. You would want to see a report that is simple to understand and forward the same to your client.

At MarCom Guys, we send monthly reports, audits and SEO analysis and proposals that the client should implement.

Which Tools Do You Use in SEO?

If the company uses tools like Scrape Box, The Best Spinner, etc, look for another company. We only tools that support white hat SEO and not black hat SEO. Some of the legit SEO tools we use are:

• SEMRush
• Ahrefs
• BuzzSumo

Who Will Maintain the Ownership of the Optimized Content?

Before you outsource SEO to an agency, it is essential to know who will take ownership of the optimized content when the contract ends. All the work that you pay for, remain yours.

Why Should your SEO Work be Outsourced?

There are many reasons why any company should consider outsourcing SEO work to the experts and some of them are:

• Saves a lot of time and money
• It will help you get optimized content
• You will be working with experts
• It will free your in-house team to work on other projects
• You can enjoy faster and high-quality results
• You can get expert SEO advice from the resellers
• No more buying costly SEO tools

Conclusion

At MarCom Guys, we work on a monthly basis without a lock-in contract. Every month, the work is handed over to the client. They choose to stay with us because of the results they get and not because of the lock-in period.

We hope to have helped you know the important points that will help you outsource the right SEO company.