The Lowdown On Instagram Video Ads and Image Enhancement Tools You Can Use For Great Instagram Ads

Instagram users watch a lot of videos. Over the last couple of years viewing rates for videos on Instagram have increased by 80% With this in mind, Instagram have now made it very easy for businesses to create Video Ads to promote their brands and their products and services.

Right now 25% of Instagram Ads are Video Ads and the number is growing. With Instagram being a visual platform it makes perfect sense for you to create compelling videos in order to increase your following, drive traffic to your website or online store and increase your conversions.

You can create a really attention grabbing Video ad with a video file or an animated GIF. Videos are a really great way to showcase your business and the best ones have very high engagement levels. Here we will provide you with the complete lowdown on the specifications for video ads.

General Specifications

There are different sizes of Video Ad which we will discuss in detail a little later. There are a few general specifications that you need to know about:

• All popular video formats supported such as MP4 and MOV. You can also use GIF format

• The maximum video file upload size is 4 GB

• The maximum duration of a video is 120 seconds

• 30 frames per second is the maximum for all video formats

With a video ad you can use the following calls to action:

• Apply now

• Download

• Contact us

• Call now

• Book now

Different Video Ad Sizes

It is very easy to make a mess of things when you are creating Video ads so it is essential that you pay attention to the right sizes and specifications. Some people find getting Video Ads right pretty tricky but you will be fine if you follow the information below on different sizes and specifications.

The Landscape Video Ad

Just like a landscape image, you can use a Landscape Video Ad to feature wider videos. This is a good idea if you want to use a cinematic approach to some of your videos. The wider Landscape Video Ads can have a greater impact on Instagram users than other video sizes.

Here are the important specifications for a Landscape Video Ad:

• The minimum resolution for a Landscape Video Ad on Instagram is 600 X 315 pixels

• The correct aspect ratio for a Landscape Video Ad is 1:91:1

The Square Video Ad

When you choose the Square Video Ad for Instagram you will not notice many changes. It is very important that you check to see how everything will appear on a mobile device including the call to action. Sometimes with this video size you can crop important aspects.

Here are the important specifications for a Square Video Ad:

• The minimum resolution for a Square Video Ad on Instagram is 600 X 600 pixels

• The correct aspect ratio for a Square Video Ad is 1:1

The Vertical Video Ad

The Vertical Video is a common sight on Instagram. When you take video with your smartphone it will be in this format. It is very important that you pay particular attention to the aspect ratio and the resolution with vertical video.

Here are the important specifications for a Vertical Video Ad:

• The minimum resolution for a Vertical Video Ad on Instagram is 600 X 750 pixels

• The correct aspect ratio for a Vertical Video Ad is 4:5

Tools You Can Use For Great Instagram Ads

You need to make your Instagram Ads look as great as you can. A good looking ad will always be more appealing to Instagram users than a bland one. We are going to discuss a number of editing tools here and don’t worry because you don’t need any graphic design skills or any other skills to use them.

Images are going to figure in your Instagram Ads a lot so it is very important that they really look good. You don’t need to be a Photoshop expert to enhance images and there is no need to pay a designer to do this work for you as the tools we will discuss are really easy to use and very effective.

Quick

You need to add text to your images to help persuade users to take the action that you want. This is really easy to do if you use a great app called Quick. No need to try and work out how to add appealing text with Photoshop or another complex photo editor.

It is really easy to add text to your images with the Quick app. Not only that but it is simple to change where the text is placed, the font type, the size of the text and the color. You can use the free version of Quick and it will have most of the features that you need. Purchase more features within the app if you want more advanced features.

Instagram Layout

Instagram provides this free tool which allows you to create a collage with multiple images. If you have an Android or iOS device you can get the app free. This is good news as you will be able to showcase a number of products for example in a collage.

Instagram Layout provides you with a number of different formats you can use. It is very easy for you to select the multiple images that you want to include in your collage too. The tool integrates perfectly with Instagram which you would expect as they created the tool.

Superimpose

When you have the Superimpose app you can do some amazing edits with your images. One of the things you can do is to extract the foreground image by removing it from the background and then add this to another image.

If you want to rotate foreground images then you can do this with Superimpose. You can also use the tool to blend images as well. The tool also has some great masking features which are fun to experiment with. It will cost you $0.99 to purchase the app for either Android or iOS devices.

Afterlight

There are some good filter features and other editing features within Instagram itself but if you want to go beyond this then you have to get Afterlight. Afterlight has many unique lighting effects and filters that you can use to really bring your images to life.

You can get the Afterlight app for only $0.99 and it is well worth this small cost. The app works on both iOS and Android phones and tablets. When you purchase Afterlight you will get 128 frames, 74 filters, 15 adjustment tools, 78 textures and 15 preset cropping tools.