The Importance of Personal Branding & Ways to Achieve It

The year 2020 has been difficult for most entrepreneurs, but it doesn’t mean 2021 has to follow suit. As an entrepreneur, a vital step towards coming out stronger in 2021 is building and leveraging a personal brand!

Here is the guide stating the importance of personal branding and ways to achieve it.

What is Personal Branding and Why you need It?

Personal branding differs from the business’s branding because you won’t be showcasing products or services instead you will promote yourself. In their journey of gaining experience, in-depth knowledge, and expertise in the field entrepreneurs are able to nurture their personal brand.

The apparent reason to have a personal brand is that it helps to stand out from a bunch of other business owners. The level of competitiveness depends on the various business model examples but new businesses are launching and emerging daily therefore competition has increased in every field of the industry. Hence, your personality should be unique and your talent should highlight among the crowd.

The First Step of Building Online Presence

Building an online presence is the first step towards developing a personal brand because a brand persona means more and more people find you on daily basis.

Apart from the business website, your social media handle plays a necessary role in nurturing your online presence. There are various social media platforms to choose from, but the most common platforms are LinkedIn, Twitter, and Facebook. If you are a beginner and looking to start building your brand image these three are the way to go.

Nevertheless, if you are already posting regularly on the three platforms mentioned above the next options could be to try Instagram, TikTok, Snapchat, even Youtube. Have a good look at all types of social media platforms and choose wisely.

Make Decisions Based on Your Customers

The ultimate goal for most entrepreneurs after crafting good personal branding is to attract more customers to the business. A customer here could be your fan, who’s problem you might have solved in the form of product or service.

The initial phase of making decisions based on customers involves fabricating bio persona or customer segmentation. Once entrepreneurs have figured out the type of customers, probably based on age category, gender, desktop or mobile visitors, any particular region or country, etc. then every decision to expand personal brand will funnel these customers towards your landing page.

The customer segmentation will assist you to choose a specific social media platform for building a personal brand. For example, younger generations prefer Instagram, Tik-Tok, Twitter, or Snapchat over Facebook. If you are targeting a particular country it is possible that some social media platforms are banned or not used by many people. In short, make decisions based on your potential customers.

Good Communication Skills is the Key

It is safe to say that building personal branding requires numerous skills like leadership, creative writing, creating graphics, knowledge on marketing/sales, etc besides all these skills one shouldn’t underestimate communication skills!

2020 have been a year of social distancing lifestyle due to which entrepreneurs have to host various webinars and meeting from home. Even though lockdown has lifted in many countries video calls, meetings, webinars, interviews, podcasts, and conferences are still been conducted in the same manner as that of last year.

All the above-mentioned activities necessitate good communication skills. Working regularly on your communication skills is critical to keep the personal branding heading in the right direction.

Create Personalized Content

Content marketing strategies are adopted by 70 percent of marketers in 2020(Source HubSpot). Undoubtedly, there is competition in creating content. In order to maximize the reach and visibility of your content to the audience, content just shouldn’t be unique or high-quality but it should also have a touch of personalization.

Write a blog or guest post remembering that you have to emotionally connect with readers which can be possibly done by adding images of yourself, friends, family, or team members.

Creating personalized and engaging content that will help the reader to connect with you and maintain a good relationship via your social media accounts or your website.

Wrapping Up

Be an interactive and kind person in real life avoid been an entrepreneur who is just interacting for selling products! Remember building a personal brand is not one day task in fact it may take some months to some years as well.

We may conclude that due to the recent pandemic there has been a lifestyle change and you have to alter the way of expanding your personal brand.