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The Fascinating Stories Behind 11 Iconic Brands

From Nike's humble beginnings to Amazon's rapid expansion, a look at the histories and legacies of some of the world's most successful companies.

By Jackson KasiPublished about a year ago 3 min read
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Nike: Nike, named after the Greek goddess of victory, was founded in 1964 by Phil Knight and Bill Bowerman. The company started as a distributor of Japanese running shoes, but quickly found success with its own line of sneakers, featuring the iconic "swoosh" logo designed by Carolyn Davidson. Nike's brand identity is centered around the concept of "Just Do It," and the company has sponsored a number of high-profile athletes and sports teams, helping to make it one of the most recognizable brands in the world.

Coca-Cola: Coca-Cola is a soft drink company that was founded in 1886 by John Pemberton. The company's flagship product, Coca-Cola, was initially developed as a patent medicine, but it eventually became a popular soda due to its unique flavor, which is derived from a blend of natural ingredients including coca leaves and cola nuts. Coca-Cola has since become a global brand, with its distinctive red and white logo and slogan "The Real Thing" recognized around the world.

Starbucks: Starbucks is a coffee company that was founded in 1971 by three partners in Seattle, Washington. The company started as a small coffee shop, but it quickly expanded to become a global chain, with over 30,000 locations worldwide. Starbucks is known for its high-quality coffee, comfortable and welcoming atmosphere, and innovative menu, which includes a variety of drinks, pastries, and sandwiches.

Apple: Apple is a technology company that was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company's first product was the Apple I, a personal computer kit that was assembled by hobbyists. Apple went on to become a pioneer in the personal computer industry, with products like the Macintosh and the iPod helping to shape the modern tech landscape. Today, Apple is known for its sleek and user-friendly devices, such as the iPhone, iPad, and Mac, as well as its strong focus on design and innovation.

By Christian Wiediger on Unsplash

Amazon: Amazon is an e-commerce company that was founded in 1994 by Jeff Bezos. The company started as an online bookstore, but it quickly expanded to sell a wide range of products, including electronics, clothing, and household goods. Amazon has since become a leader in the e-commerce industry, with its user-friendly website and reliable delivery services making it a popular choice for online shoppers.

By Pawel Czerwinski on Unsplash

Google: Google is a technology company that was founded in 1998 by Larry Page and Sergey Brin. The company's main product is a search engine, which allows users to find information online by typing in keywords. Google has since become a dominant player in the tech industry, with its Android operating system, cloud computing services, and other products and services helping to shape the way we use the internet.

By Erik Mclean on Unsplash

McDonald's: McDonald's is a fast food company that was founded in 1940 by two brothers, Richard and Maurice McDonald. The company started as a small hamburger stand, but it quickly grew to become a global chain, with over 36,000 locations in over 100 countries. McDonald's is known for its burgers, fries, and shakes, as well as its distinctive golden arches logo and slogan "I'm Lovin' It."

By Carson Masterson on Unsplash

IBM: IBM, or International Business Machines, is a technology company that was founded in 1911. The company has a long history of innovation, with products and services ranging from early computing devices to modern artificial intelligence systems. IBM is known for its focus on research and development, and it has played a key role in many major technological advancements over the years.

Levi’s comes with a rich history of about 150 years.

This brand was created in the cowboy era, making it the 1970s fashion. People were barely educated or didn’t have English as their first language back then.

So they were thinking about how they could give the message of the strength and quality of their jeans to people easily.

(Gotta get it through, right?)

That’s when they came up with the idea of two horses pulling their jeans and trying to tear them apart. Visuals it was.

They literally fed their logo to the customers.

It worked both ways. They served non-English speakers and gave a memorable message too.

Last Words:

Hopefully, you found this educational about your favourite brand.

All the brand logos around us have such stories. Dig into them if you want to know them better.

Stay tuned as I will be putting out a lot of more amazing facts and stories.

how tohistorybusiness
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About the Creator

Jackson Kasi

A simple man

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