The 2021 PRO Guide To Amazon Seller Central: All FAQ Explained

Needless to say, Amazon's medium retailer holds great business opportunities for online retailers. After all, it gives you access to millions of customers on the world's largest commercial platform.

However, sometimes, it can be tricky to walk on the platform, especially if you are new to this.

With this in mind, we have prepared a comprehensive guide to help you make the most of Seller Central Amazon. This is your Amazon Seller Handbook, with all the information you need to make the best of your business included here.

In this article, we will take a quick look at such things as setting up and maintaining a Central Merchant Account, active merchant funds, Amazon metrics, and business analytics, ad campaigns, promotions, and common mistakes you should avoid.

Quick Guide:

Capital Needed to Start an Amazon Business

What Kind of Products to Sell on Amazon?

What is Amazon Seller Central?

Deciding on fulfillment options

FBA money

Starting with Seller Central

Amazon Seller Central Dos and Don'ts

The conclusion

First, How Much Money Do You Need To Start An Amazon Business?

The answer to that question largely depends on two factors: where you get your products and what sort of shipping you choose. There are three main ways you can do this by getting a list of your business:

Manufacturers: You contact the main company itself, buy products at a higher price, and resell them on Amazon for a profit (or another channel, for that matter). This option may require less investment because companies tend to be more interested in doing business with those groups that are able to manage larger amounts.

You can also contact their suppliers to purchase an inventory.

Retail Stores: This is by far, the most popular way to do business on Amazon. You go to a retail store like Walmart or Target, buy things at a discounted price and sell them on Amazon.

Building Your Product: You will design and improve your products, and get them manufactured. You will be responsible for branding, quality testing, and all other operations before items arrive on the market. All profits you make here will be yours and the manufacturer has no rights over the product. This method is also called Private Label and is among the most preferred options by retailers.

With that in mind, your initial cost of the goods can be as high as $ 200 - $ 8,000 or more, depending on the product you choose and your business model. In this case, you may want to add your monthly Amazon sales revenue of $ 39.99, branding costs, shipping fees, product photography costs, and other great things.

So, depending on how you do it, you can expect to start your Amazon business with an initial investment of $ 350 - $ 600. This number obviously varies from person to person in different product categories, but you can certainly use it as a measure of your calculation.

What Kind of Products Should You Sell on Amazon?

Identifying the products you want to sell on Amazon is an important task. You need to do your market research carefully and choose the perfect product with the following features:

Very nice jeans

Low / moderate competition

Small and lightweight

It has a steady demand all year round

It does not suffer from the season

You can sell at least 10 units daily

Ideally, product styles should look like this:

On average, this product has sold 300+ units daily and made some very good investments in the process. Well, that's a great number to start with, but any product that can deliver 40-50 orders a day is a good bet.

One thing to remember is never to follow a product that is part of a very crowded market. You will have a hard time competing with well-established players and moreover, it will be difficult for you to get the much-needed visibility to drive traffic and sell on your products.

You should also make it a point to choose your product when carefully considered and researched, rather than simply entering the market unnoticed. Every decision you make in your Amazon business must be driven by thought and research.

Amazon product research is a broad topic in itself and we can talk about it for hours here. Instead, we've compiled this practical guide to finding the best-selling products, which will go well with this Amazon Seller Central brochure.

Now that we’ve removed that, let’s dive into the fascinating world of Amazon Seller Central.

What is Amazon Seller Central?

Amazon Seller Central is an online platform that enables pretty much anyone to become a retailer on Amazon. Using Seller Central, you can become an online seller without having to worry about things like handling payments, designing and maintaining a personal website, or even processing returns like most e-commerce stores.

If you want to sell on Amazon, your journey starts here at Seller Central. There is no other way to go about it.

Furthermore, with the Amazon FBA (Fulfillment by Amazon) model, becoming an Amazon seller has never been this easy. All you have to do is send your inventory to Amazon and let them take care of the rest.

Therefore, it is recommended that you take some time to understand the intricacies of Amazon’s Seller Central before you start your journey to become a seller. Your efforts here will definitely be rewarded down the road.

How to Set Up Your Amazon Seller Central Account Correctly

In order to sell on Amazon, the first thing you need to do is set up your Seller Central account. Before you get started, make sure you have the following information available to you, so that you can save some valuable time in the process.

What is Amazon Seller Central?

Amazon Seller Central is an online platform that allows anyone to become a seller on Amazon. Using Seller Central, you can become an online retailer without having to worry about things like managing payments, designing and maintaining your website, or processing returns like most e-commerce stores.

If you want to sell on Amazon, your journey starts here in Seller Central. There is no other way to do it.

Moreover, with the Amazon FBA (Amazon Fulfillment) model, becoming an Amazon retailer has never been so easy. All you have to do is send your inventory to Amazon and let them take care of the rest.

Therefore, it is recommended that you take some time to understand the difficulties of Amazon's Seller Central before embarking on your journey to become a retailer. Your efforts here will surely be rewarded with a road trip.

How to Set Up Your Amazon Central Merchant Account Accurately

To sell on Amazon, the first thing you need to do is set up your intermediate merchant account. Before you start, make sure you have the following information available to you, so you can save some valuable time in the process.

Name of your business

Amazon contact details with your customers (Recommended to keep them unique)

Your real name and address

Shipping areas, that is, the regions where you intend to deliver your products

Bank account details

Merchant logo

Business Information / About Us - Pay close attention to this section as this is where the customer will ‘check’ your business by learning about your company’s values ​​and story. The idea here should be to instill confidence and confidence in your potential customers

Refund policies and refunds, if any

To create an account, here is what you do:

Visit Amazon.com and click the 'Sell' option at the top of the page. Alternatively, you can also go to Service.amazon.com

Once you're there, click the 'Start Selling' button. You will be directed to the account creation page. This step is straightforward. Enter your name, email id, and password

Once you have set up your sign-in credentials, sign in to your Central Merchant account. After that, you will be taken to the merchant account configuration page where you need to enter the basic information mentioned above

As you can see, there are five stages to complete. This is simple and easy to understand. In the 'Tax Information' section, you need to enter your tax identification details such as your business name, address, corporate tax division (whether the company is registered as an LLC, Partnership, or Sole Proprietor), and your Social Security Number or tax ID number. of the individual. You can find more details here

As you fill in the blanks, be sure to check them out. In addition, you should keep in mind that you only need one Merchant account if you plan to sell your products in only one region, no matter how many products and products you have. Conversely, if you plan to enter different regions/continents, you may need to set up multiple accounts

Oh, and make sure you protect your Amazon Seller Central account with 2-step verification. You wouldn’t go wrong by adding an extra layer of security to your account, would you?

Decide how you will sell your products

In general, there are two ways to sell your products on Amazon - you can do it yourself or go to the Fulfillment by Amazon (FBA) program.

In the first case, the process is quite simple - you count your products on Amazon and whenever you receive an order, you ship it. In addition, you are also tasked with processing returns and refunds, providing customer service, and ensuring that products are delivered on time. However, to ensure that all of this goes well, you need to have a reliable resource partner. You also need to establish the necessary infrastructure to avoid any measurement issues.

In contrast, the FBA model is where you allow Amazon to perform all of the above mentioned functions. In fact, all you have to do is label and send your products to Amazon fulfillment centers and let the world's largest e-commerce conglomerate take care of the rest. When you receive a product order, Amazon selects it, downloads it, and delivers it to customers with the help of its well-designed infrastructure. It also operates a refund and provides customer support, thus leaving you free to focus on key aspects of your business.

Amazon FBA funds

There is no denying that these features come in handy, commonly known as Amazon FBA funds. These are the fees you pay per unit and depend on factors such as the size and weight of the product. However, before you let the idea of ​​paying for Amazon FBA get you down; note that most retailers on Amazon have opted for the FBA model mainly for the following reasons:

Your products have a reputable Prime logo that automatically means better rates on search results and free shipping options for your customers

It is much easier to measure with FBA, unlike measuring your business on your own

Amazon FBA is very simple and easy to use

Your products are in line with Amazon's trusted reputation

You do not have to worry about customer support, shipping, and refund processing and refunds

Before you make a decision, you should consider the pros and cons of these two approaches. But based on our experience, the FBA model has definitely gained momentum.

| Watch this comprehensive video on FBA money, with all the details you need to start a business with Amazon FBA in 2021.

Don't Spend Money

For obvious reasons, Amazon will not let you use its platform for free. You will have to pay for Amazon sales through their services. There are many types of money you can earn, and it is listed below:

Amazon Monthly Subscription Fee - This is the fee you pay to Amazon every month through their platform. The fee is set at $ 39.99 per month. However, keep in mind that this money only works if you plan to sell more than 40 items a month

Amazon Transfer Fee - This is the fee you pay for each product and is calculated as a fixed percentage of the sale price. You can think of Amazon transfer fees as a commission that pays Amazon for every sale you make. For example, if you sell a $ 20 book on Amazon, the transfer fee is probably 10%, that is, $ 2

Amazon FBA Finance - If you have chosen the Amazon FBA program, and you have the opportunity, then you will be earning what is known as Amazon FBA Funds These are the fees you will be paying for each product and you will be able to enjoy all the fun features and benefits of the Amazon fulfillment program. Remember that these fees depend on the weight and size of the product - the bigger the product, the more money you will have to pay.

Other fees you may receive are stock deductions, storage fees, export fees, etc.

You need to make sure your genes do not suffer too much because of these costs. Therefore, it is highly recommended that you read these accounts carefully and consider them in the calculation of your expenses before joining Amazon Seller Central.

Starting with Seller Central

As we mentioned earlier, Amazon Seller Central is the main sales interface on Amazon. There are a few tabs on this page that you should familiarize yourself with, in order to make the most of your trip to Amazon. The best way to do this is to get your hands dirty. You can read many guidelines online on this topic, but the real experience will only come when you learn to do things yourself.