Should You Fire Your Seo Company?

Search engine algorithms are entirely confidential. Therefore, what plays a role in SEO is not just the results of the website's analysis that reaches the first page. Sometimes the keywords appear earlier than expected, and sometimes they don't. Measuring search engine optimization campaigns' effectiveness is very difficult because the time frame for results will be extended. With the explosive growth of seo companies and the ambiguity of operations, finding the right company may become a problem.

SEO is not a science, but a scientific approach can be taken. The results are not as immediate as PPC, but after three months of running the program, the results should be visible. Well... let you spend a few months looking for search engines that are eager to change the algorithm of your website when it is about to take off!

The problem with SEO is that it is too vague. We can only guess which ones are valid and which ones are invalid. It is said that five factors complete 70% of the work.

1. Optimized code

2. Optimized meta tags

3. Header tag, Alt tag

4. Keywords in the URL

5. Backlinks to the website

If your SEO company is smart enough to integrate all these things, then your SERP may appear around the 10th month of the fourth month for mid-competitive keywords. Competitive keywords will take longer, and as each placement increases, so does the work of adding placements on page 1.

You can check whether your business is operating on your website in two ways.

1. Set Google Alerts as your company name. After setting the alert, whenever the directory gets your link or the blog gets your article, or the company publishes a press release, it will make a selection and send it to your mailbox—the greater the number of alerts, the greater the workload of your SEO company.

2. Use a tracking account. Google Analytics is free and will be improved based on feedback. Ask your SEO company to set up tracking in Google Analytics and obtain your account ID and password so that you can check it from time to time.

Unfortunately, SEO is a long process. How long do you have to wait to decide that the SEO company will take you for a drive? When you have participated in the SEO program for six months and encountered any of the following situations, it is time to fire your SEO company.

Scenario 1: Six months after the campaign was launched, there was no increase in search volume

Scenario 2: Traffic has increased, but no conversion has been obtained.

Scenario 3: You have not even found page 2 of the target keyword.

Option 4: The company's report shows that the number of links has increased significantly, but the ranking has hardly increased.

Scenario 5: The position of keywords stagnates.

Scenario 1: Six months after the start of the advertising campaign, there is no increase in search traffic. Why is this so? Maybe they don't work at all, or they target all the wrong keywords. Highly competitive keywords can bring more traffic, but it takes longer (up to 12-24 months of reading time) to optimize. To maximize the return on investment, professional SEO companies choose a mix and match of keywords with low competition, medium competition, and intense competition. If your SEO company does not adopt this method, then it is time to fire them.

Check method: Insist on adding Google Analytics (a free tool) to your website and visit it regularly.

Scenario 2: Traffic has increased, but no conversion has been obtained. Maybe this is an actual bug that can be fixed, or you may have received a lot of spam because the company posted the site in inappropriate places to show statistics on increased traffic. This often happens in non-professional companies seeking to gain SEO credibility. Ignorant customers are brought in.

How to check:

Go to Google Analytics.

Click on the traffic source.

Check all traffic: referrals, search engines, and direct.

Check the type of website sending referral traffic and check the type of keywords.

you need serious website marketing, not just SEO

Scenario 3: You have not even found page 2 of the target keyword. Targeting keywords may be too competitive, or your business may not cover all aspects of SEO. This is a tricky question. If you are satisfied with the keyword movement over the past few months, you may need some push. Otherwise, you need to check what the company is doing.