SEO vs CRO: Which Should be Your Primary Focus?

When you bring your offline business on the web, you need to focus on the resources you are choosing for your business. Some people are still confused about more traffic or conversions, which one should be their priority. Generally, a website's purpose should get more customers, so we should focus on getting more conversion rates. It is an essential factor for your business health; otherwise, you may go out of business if you don't make any sales. In the context of SEO, if you want to target the potential audience for your business, it can play a vital role. However, we should create a balance between improving the website and increasing traffic.

Conversion rate should be optimized with the help of best practice, but which is a higher priority for new sites.

You don't need to be confused anymore. In simple words, a better conversion rate depends on how do you optimize your website with the help of SEO? If you focus on an organic marketing strategy, you can make your website more user-friendly for potential customers. It does not save your lots of money you spend on PPC projects, but also you gain more traffic on your website. Millions of websites exist on the web; how will you survive in the competitive world?

A straightforward approach can improve your conversion rate; you must provide a specific product or service related to your business; a user searches on the web. No doubt, the conversion is a gateway to generate revenue for any business; it can be possible with the help of optimizing your website. SEO is a fantastic marketing strategy that focuses on better rank in SERP through internal linking, appropriate keyword placement, website structure, image optimization, sitemap, robot.txt file, indexing of website pages, and many more. A better content strategy is the heart of SEO programs that attract visitors to your site. Choose cheap seo packages wisly.

How to Calculate Conversion Rate

For example, say 100 people visit a given page on your website, and 10 of them purchase an item from that page.

10/100 = .10 x 100 = 10%

Your conversion rate, then, would be 12 percent.

If you don’t know where to start then today I am going to show you how to increase conversion rate through organic SEO by using simple SEO strategies. This infographic is the best example:

Source: https://www.striversedge.com/how-to-increase-landing-page-conversions/

Let's see how you can improve conversions rate using the smart approach of SEO such as:

1. Your website should have the appropriate keywords.

2. H1 heading tag.

3. Well-optimized images.

4. Website speed: If your website speed slows, the user will move on to another site, leading to the loss of conversions. If your website is facing this issue, it should be solved as soon as possible to attract more customers to your website.

5. Your phone number should be placed on your local business website to help reach potential customers to you.

6. Do you have a website landing page? When people need your service or products, they will fill a form on your website.

7. Business listing of websites.

8. Site-structure of website.

9. Your new website should be mobile-friendly if you want to convert more business leads.

10. Remove the canonical issue, if your website has.

SEO and conversion should be to work together to get the desired results. Overall, we can't say which one is better. More conversion rate depends on how to optimize your website. If you regularly work on this strategy, you will find a fruit-full result.

I hope you like my blog. Please share your feedback and valuable comments.