SEO specialist — what does he do?

An SEO specialist deals with the positioning of websites in search engine optimization. handles good website content marketing, prepares linking strategies, and conducts SEO audits. It is thanks to him that companies gain customers and increase their revenues.

What is the job of an SEO specialist?

Brand Reputation in SERP

This is an extremely broad concept that covers many complex activities that require specialist knowledge. However, the long-term positioning of websites and online stores brings long-term benefits to companies in the form of greater interest in their target group and a stable brand position on the market.

Link Building Strategy

An SEO specialist selects valuable links that can be used in positioning. He creates full linking strategies for several months ahead and additionally takes care of internal linking of the website — according to thematic silos and relevant keywords.

Compete with Trend Queries

Properly selected keywords allow companies to reach their target group, increase brand reach and bring revenue to the company. An SEO specialist not only selects the right phrases but also assigns them to specific subpages on the website and their placement in the texts in terms of quantity and variety.

Improvement of website performance

A good SEO specialist agency or person also conducts technical analysis of the website, then introduces improvements that make the website faster and more user-friendly. Thanks to this, getting high positions in Google is much easier. These issues concern, for example, page loading time and its responsiveness.

Content marketing and SEO specialist

Website positioning is not possible without good content marketing. Professional and interestingly written blog entries make the company gain the image of an expert and become recognizable in the industry. An SEO specialist prepares a content marketing strategy within the website and publishes entries as part of external linking.

Content marketing is a great way to expand the list of keywords your website ranks for.

Regular Website Audit

Every good SEO specialist conducts a professional SEO audit for him before commencing cooperation with the client. It consists of a thorough website analysis regarding technical, UX design, or SEO. During the SEO audit, the following are examined:

– meta descriptions: whether they exist and whether they are of the appropriate length, and whether they contain a call to action;

– technical aspects of the website, including image size, loading speed, code cleanliness, or the presence of a 404 subpage;

– current visibility of the site in Google;

– keyword cannibalization;

– external links from which the page is linked.

An audit conducted by an SEO specialist allows you to set a path of action and plan work on the website for the next few months. This is the most important element of cooperation, as it allows you to identify errors and areas that need improvement.

Will assist you in Paid Advertising

The SEO specialist also helps his clients create and customize paid campaigns, i.e., SEM, both in the Google search engine and social media. Paid campaigns are recommended, especially for websites just starting their adventure with positioning. Thanks to them, you can quickly gain customers and simultaneously support positioning your website.

What do you gain thanks to an SEO specialist?

Are you thinking about working with an SEO specialist, and you don’t know what you can gain? After all, all the above actions can be carried out independently. So is it worth allocating a budget for such expenses? What does it give you?

First of all, an SEO specialist has extensive knowledge and experience in positioning various industries. He also knows what methods will be effective in a given case. He does not choose phrases by chance, but he makes sure that high positions in the search engine also translate into an effect, including:

– increasing brand recognition;

– building a stable image;

– attracting customers to the website;

– increasing company revenues.

Ultimately, the expenses incurred for website positioning by a Digital Marketing agency will quickly pay off in the form of increased orders for products and services. Regardless of the industry, it is worth starting cooperation with an SEO specialist because the effects of this cooperation are long-lasting.