SEO Copywriting: How to Create Great Content That Ranks Well

SEO copywriting is the method of producing content that’s keyword-optimized and written to compel readers and appeal to search engine crawlers. In other words: Content that search engines like and people can understand and find relevant. A digital marketing company in Kuwait, Bahrain, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia crafts keyword-focused content that increases your ability to rank, improving organic traffic to your site. If your site is technically sound and your copy is optimized correctly, it can make off-site efforts more impactful.

Why does search engine optimization still matter?

Search engines algorithms can easily navigate through content without keywords to guide them. Search engines favor optimized content because it is what people prefer. Because ultimately, all of this is to create a better user experience and provide relevant, informational content to the readers. Other than the obvious, why do people go for optimized content?

Builds topical relevance

Expands coverage

Ensures alignment with user intent

Provides executable information

By availing of Digital Marketing Services in Kuwait, Bahrain, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia, you get optimized content that is more relevant, aligns with search intent, and is more actionable than unoptimized content. Users are more likely to read it, and search engines will pick up on the increased traffic, low bounce rates and better conversions and rank it higher on its search engine results pages.

What are the best SEO practices for better copywriting?

Match with the search intent:

Imagine that “basketball shoes” has many searches, which would suggest it is a good keyword to write blog posts on, so you’d think you can only do that if you have a sports blog. But if you search “basketball shoes”, you’d notice that top results are related to e-commerce. Why? That’s because Google understands the searchers were in buying mode, not learning mode, and hence displayed results relevant to purchase.

Creating the right kind of content for the keyword you are targeting is vital for SEO. To understand search intent, you need to figure out which category the content would fall under, whether it is a blog post, product category, video or images. The content format matters too, so when the user searches for “picnic ideas”, they get lists of recipes, opinion pieces, etc. Another thing to consider is the content angle; for example, if the search is “how to play chess”, the top content is targeted at beginners.

Research competitor’s pages

By analyzing the top content for the word you aim to rank for, you can provide the exact content the searcher would want to read. You can find the common factor in the highest-ranking pages and frame your content to cover those topics. This would improve relevance, which Google favors, and improve your content’s utility for searchers.

Google considers links to be in their top three ranking factors, explaining the direct association between links and organic traffic. By understanding why people link the competitors’ pages, you can apply those insights to your post.

Create easy-to-understand content:

Reading takes a lot of time, so you need to make your content as crisp, short and to the point as possible. Here are some tips to make your content an effortless read:

Break the monotony in longer posts by adding notes, side notes and other elements.

Longer sentences are hard to follow. Spot transitional words like “and,” “because,” and “that.” Remove them to break it up into shorter statements.

Including multimedia like videos, images and GIFscan help illustrate your points, so you don’t have to put everything in words.

Pinpoint the areas where your content doesn’t flow smoothly by reading out loud.

Include a CTA

“Buy My Product” isn’t the only CTA you can use in your content. Your CTA will depend on the search intent, and if they are at the top half of the funnel, it will be easier to convert them if you provide links to similar content rather than pushing them for a purchase. Match the CTA with the right stage of the buyer’s journey.

SEO copywriting is not just about ranking higher on search engines. It is also about increasing traffic and engagement by providing relevant content. If you are looking for a Digital Marketing Agency in Kuwait, Bahrain, Oman, Qatar, Dubai, U.A.E. and Saudi Arabia to refine your content and improve your strategy, you can get in touch with Adaan GCC Digital Solutions.