Salesforce Business Communications Need a Boost? Check if you have these 3 game Changing channels Integrated

Salesforce has grown from just a CRM to a practical solution that can cater to various business problems through different integrations.

No matter your business goal, there are various kinds of integration that you can opt for based on your goal, whether it is documentation management, better productivity, texting in Salesforce, or any other.

Though Salesforce does not provide text messaging capability by default, you can still start with Salesforce texting or SMS marketing by integrating a Salesforce texting app.

While integrating a texting solution in Salesforce, focusing on getting a single channel, i.e., SMS, is not a smart move. Instead, your focus should be to get the maximum number of channels you can with a single SMS app integration.

Why you Should Care about a Multi-Channel Salesforce Texting Solution

You need a multi-channel Salesforce texting solution because it allows them to communicate with customers and clients through multiple channels, including SMS, MMS, and social media messaging. This helps increase the reach and effectiveness of communications, as customers and clients are more likely to respond to messages they receive through the channels they prefer to use.

Additionally, a multi-channel Salesforce texting solution can help you to improve your customer service and support by providing real-time, two-way communication with customers and clients over their channel of choice. This way, you can reduce the time you take to respond and boost customer satisfaction.

When a variety of channels are available in the market, choosing the best channel to incorporate into Salesforce could be difficult.

What's needed here is a smart approach to choose the most popular and widely used channels that can help you scale your business worldwide.

So to save you from the hassle of searching channels and investing your time, here are 3 must-have channel integrations you need.

3 Must-Have Channels You need to Integrate into Salesforce

Facebook, WhatsApp, and Instagram are the top three social media channels and apps if we don't include YouTube.

By integrating these three channels, you can easily achieve various goals that every business intends to: lead generation, engagement, or conversion.

You can get a consolidated view of prospect and customer data you have collected from all these three channels. By accessing centralized data, you can nurture your leads, strengthen your relationships and manage communications better, having all essential data at your fingertips.

With Salesforce Instagram Integration, Facebook Salesforce integration, and WhatsApp integration, you can reap various benefits, which are

Better Brand Awareness

When you showcase your business over widely used channels like Facebook, Instagram, and WhatsApp, your brand is more visible and recognized by the public.

This is because these platforms have a huge and unique user base.

You can showcase your brand to millions with minimal effort and increase brand exposure by targeting these platforms.

The more exposure a brand receives, the more likely it is to be remembered by consumers, resulting in increased brand awareness and loyalty.

More Lead Generation

When your brand gets more exposure, and more people are aware of it, they are more likely to engage. This is because if they're planning to buy something similar to what your brand offers, they would prefer to enquire about your business offerings right away.

And with correct integration for all these three channels, you can get into one-on-one conversations immediately using a convenient interface and answer all their questions faster.

This way, you can seize the opportunity instantly in Salesforce.

Better Conversion Rate

From consistent engagement to follow-ups, the sales team has to put a lot of effort into converting the leads into customers.

You can manage every lead much better with proper integration for all three channels. With the ability to configure drip campaigns for all these three channels, you can automate follow-ups or text for engagement by configuring a series of text messages and nudging your potential customers consistently.

Besides, you can conduct surveys to collect data and run more targeted campaigns over these channels. And this will surely help you drive better campaign returns and conversions.

A cost-effective approach for Salesforce Instagram, Salesforce WhatsApp, and Facebook Salesforce integration

A cost-effective approach to integrating these three channels in Salesforce is to choose a Salesforce texting app that supports all three channels (such as 360 SMS). With this, you can ditch separate integration for each channel and significantly reduce business expenses.

Conclusion

By integrating the most powerful social media channels and apps in businesses, you can take full advantage of these platforms by improving your brand reputation. You can easily make your business more recognizable and approachable by being present on the channels that customers use the most. Conversely, you can fulfill customers' expectations by letting them interact with your brand using the popular messaging app and chatting interface.