Salesforce Link Tracking in Business Communications

Every trivial aspect can make a huge difference in business operations. Marketers keep revamping their marketing and communication strategies to secure the best results.

Amidst all, they often overlook many other aspects that can make a world of difference in their business operations.

One thing that's worth mentioning is Salesforce link tracking.

While performing Salesforce text messaging, users can incorporate URLs in texts to improve communications for different operations like marketing, service, sales, or support.

By embedding URLs in SMS, users can redirect audiences to the intended page without increasing their SMS usage.

Here are some best reasons to incorporate link tracking in business operations.

Why Firms Should Care about Salesforce Link Tracking

Helps with Informed Decisions

Link tracking is itself a powerful feature that provides a concrete metric to understand the engagement level of your audiences through URL clickthroughs.

Link tracking not only helps you send shortened URLs; you can also track clickthroughs for each URL sent.

Say you're planning an event and want to get an estimate of headcounts and gauge audience interest level, you can send URLs redirecting to a page where they can enter their responses.

Further, you can track clicks with the help of Salesforce link tracking. If the case is audiences don't click on the URL or submit negative responses, you can plan your next step. It could be dropping the idea of organizing an event, choosing a venue with less capacity, etc.

Helps to Improve Brand Recognition

People usually remember what they see. You can use this concept to improve your brand recognition.

With an advanced Salesforce link tracking feature, you can add your brand name in auto-shortened URLs so that your audiences can recognize your brand and trust the URLs you send.

On-brand URLs work great for branding and drive more engagement.

Allows to Send Comprehensive Information without Using Multiple Segments

The traditional way to provide detailed information on a specific topic could be to send long messages with the help of Salesforce SMS API.

Another way could be extended call sessions. This eats up a lot of the support agent's time. By sending URLs to KBs using Salesforce link tracking, you can assist customers better without holding them back on long calls.

Also, you do not have to use multiple segments and send long messages to send detailed information, which reduces your SMS bill.

Helps to Find out Best-Performing Channels and Content

While using URLs for business operations, you can add identifiers to find which marketing channel and content is performing best.

This powerful metric can help you understand the source of traffic.

Say you are running large-scale campaigns on different channels and want to know which type of content is driving more conversions.

You can easily do that by adding a tracking code to each marketing URL. Based on metrics, you can design your next marketing strategy.

Final Thoughts

Salesforce link tracking provides you with valuable insights and helps you understand the audience's intent. Thus, you can eliminate guesswork and count on concrete metrics to plan your next step and strategy. Besides, you can also follow up by tracking the clickthroughs of URLs you send which helps drive audiences towards intended actions.