Running A Missed Call Marketing Campaign Step By Step

Attracting customers to your business is never a cakewalk. With the changing course of how global organizations and businesses work, customer preferences are morphing dynamically. It’s become more value-driven than deal-driven for the customers today. Especially when companies want to lure them into special offers, most of them fail since customers have become more aware than ever. They know when and how each offer is slammed with a 50% off, or buy two get one free. Hence, making bargains and discounts is a complicated approach to get new customers. Here comes the missed call solution.

This article covers all you should know about running a missed call marketing campaign to lure in more customers and grow your business.

The Concept of Missed Call Solution

The concept arose from a simple idea of gaining people’s attention at any point in time. It’s even easier to understand when you put yourself in a customer’s shoes. When a customer gives you a missed call after being attracted by your advertisement, you can automatically collect the information about the caller on the database. So, technically, you have the customer’s call record in your live panel without spending too many resources. This database can be used later to reconnect with the qualified customers (mainly through an SMS-first approach).

Who is the missed call solution campaign for?

Running a missed call campaign can be pretty tricky when used in a disoriented way. Plus, it might not be for everyone. If you are a small business, it’s an excellent opportunity for you to optimize your resources (time, employee schedules). However, if you’re a mid-sized or larger organization (more like an enterprise), and you’re investing a lot in different campaigns to attract customers, you might feel that this one is one of the best ways. All you need to do is look for the best-missed call service providers around you and let them handle the rest.

All that can happen over a missed call

Potential prospects call back on this missed call number used in your marketing campaign. The call then gets disconnected, and the details are sent over to the system dashboard in real-time. On receiving this information, the system sends an acknowledgment SMS to each caller with a thank you message (relevant to the campaign you’re running) or calls the customer later according to their preferred timings.

The caller details may also be saved directly to the CRM you’re using, adding to your extensive database. Later on, a sales representative may give the prospect a call and offer them the right deals, taking the conversation further.

Here are the essential advantages that missed call solutions can provide your business:

1.Greater Reach (works on all phones)

One advantage of using a missed call solution is that it reaches a greater audience. It can work on all phones and can attract people across industries, sectors, and hierarchy levels.

2.Lead Generation

Lead generation has to be one of the most challenging aspects of growing a business and generating revenue, even more than sales. Having said that, when you use a long-form to get a customer’s response or preferences, they might not be willing to provide all of their information. However, if they only need to dial a number and give a missed call to activate their services/get their query answered, they will be more than willing to do it.

3.High-Quality Leads

Since you’re not dealing with cold calling or spam emails to attract new customers, missed call marketing will only drive highly interested leads. Unlike other channels, this kind of marketing generates interest without being too intrusive.

In all, hiring the right missed call service provider can help you with several highly qualified and interested leads for your business and grow your business in no time. Imagine a company wherein your sales representatives are never without a client, and your organization is never out of business. To know more about the same, feel free to get in touch with our experts today.