Journal logo

Run Your Own Newspaper (Part 2)

by Robert Bayley 4 years ago in business / advice / career

The Takeover...

My excitement at becoming a Media Baron soon turned to fear… what now?

Well, the beauty of a takeover means almost everything is in place, the only missing ingredient is your own X-factor. So here are the pieces of the newspaper production puzzle that I inherited and put in place:

  • A pool of advertisers. Most were there, I had to convince them that continuing with the paper was worth their while and perhaps find more. So phone and internet access were crucial.
  • A printing company with an affordable monthly printing cost. This was already in place. I got the first month's printing free and then an affordable deal based on pages, black and white and projected advertising revenue.
  • Publishing software; the previous publisher used Corel Draw so I kind of had to go down the same route if I didn't want to redesign from scratch with limited knowledge. So, a smallish investment in Corel Draw.
  • Computer with Microsoft Office including Excel, great for spreadsheets of advertising income and page planning. An average spec will do, just make sure it has a a sizable memory and RAM (operating memory, publishing software and image graphics can use up large amounts of memory real quick).
  • Internet access for all those great free software things you can get, image compressors, pdf to Word converters, free clip art, etc.
  • 'Journalists', or people who like to write and submit regular articles for the love of it. You can't write the whole thing on your own. I had some writers in place and set out to find more for those anxious empty-pages-with-nothing-to-fill-them moments...
  • Delivery methods. The local post office already took a stack and there was a group of elderly people who liked to deliver house to house and enjoy the walk at the same time. The group of elderly people remains a mystery, I do not have their contact details, I hope nothing happens to them any time soon!
  • Bank account: it's a community venture and most of the income will go towards costs with the remainder going to yourself as taxable income, so try to open a community account with the newspaper name as the payee, otherwise advertisers might balk at paying into the personal account of someone who at the outset they do not know.
  • A notebook; you are probably going to want to write the headline article, so a big good old-fashioned notebook will be great for interviews, edition planning and things to do, etc.
And that's about it. If I have missed anything out no doubt it will crop up in ensuing posts. Next up: Advertising...The Engine Room
Robert Bayley
Robert Bayley
Read next: Why Denny's Is the Perfect Starter Job for a Cook
Robert Bayley

Robert Bayley edits the local paper and runs his own business as a proofreader. He is also trained as a Gateway Assessor for Citizens Advice. He has two degrees and two Masters Degrees and still doesn't really know what he wants to do.

See all posts by Robert Bayley

Find us on socal media

Miscellaneous links