I never thought about distribution when I blindly accepted ownership of the local newspaper. Luckily it was already in place, but if you are starting from scratch, obviously you will have to think about it.
Having gotten my hands on the paper, now came the question – what do I fill it with? As you probably already know I took over the paper, so regular contributors were already in place. But I am the editor, I have to have a voice. The first thing that struck me when I started to think about content was… politics. There were two reasons for this:
I didn't know that part of the reason that I was offered the newspaper was that a competing magazine had been created and advertisers for my (soon to be) newspaper were being enticed away partly because the competitor was a glossy and partly because the standard of the newspaper had dropped because the former editor had lost interest. So I had to compete on the two fronts: improve the standard of the newspaper and stop the hemorrhaging of advertisers.
My excitement at becoming a Media Baron soon turned to fear… what now?
Emily Weeks cutting her knee on a piece of glass was only one way the bleak future could have made itself known. But it was dramatic enough.