Real Estate Marketing in the Age of COVID - 19

Under the impact of COVID-19, the real estate marketing has changed. Traditional marketing methods such as in-home showings, auctions, open house events,... are seriously restricted due to precautionary safety measures. To continue to transact properties, real estate agents must find another solution. And the best way to solve this problem is going with digital marketing.

Using social media to market your properties

While your customers are under isolation and quarantine measures, they can not meet or join your open house events. So the best way to reach them is using social media. If you have not used social media advertising as one of your marketing strategies before, now it is the best time to do it. Social media advertising will help to introduce your listing to your targeted audience online. You will have to pay a fee to run Ads on social media platforms such as Facebook or Instagram. And the social networks will distribute your ads to reach as many people as possible and drive as much enquiry as possible.

Creating ‘top of funnel’ marketing

Top funnel refers to the process to capture as many leads as possible, and then slowly nurture them and persuade them to make purchasing decisions.

In real estate, to create the top funnel marketing, you can share valuable information about market performance through videos and reports, or give them some guidance about how to get ready to transact with general content that provides helpful advice and tips via email, social media, blog posts, SEO, traffic, paid advertising, white papers, free trials. Try to think about the questions or concerns which your potential clients may have. The answers to those questions can be used to create great articles that position you as a trusted authority.

Building your brand on social media

Social media is considered the best place to connect, engage, and promote your target audience based on their interests, location, and behavior. As a result, building your real estate brands on social media is a no brainer.

When it comes to building your brand on social media, consistency is the crucial factor. Consistency will help to raise brand awareness and create engagement. You should set a certain number of posts per day for each platform. For example, experts suggest to have 7-8 posts per day on Facebook and 10 - 15 posts daily on Instagram to make sure your brand appears regularly and get more likes, shares, comments, and followers to your channel.

Under the impact of COVID 19, the market is down, you will have more time to focus on building your brand awareness. To make it easier for you to schedule the posts, you can plan your content ahead of time with social calendar tools such as HootSuite and Buffer.

Using virtual tools and video to market your properties

Virtual tools such as online auctions, 3D virtual tours, 360 walkthrough tours, and video undoubtedly brings a lot of benefits to your marketing strategy. Especially, in the age of COVID-19, it has obviously been becoming the best method to market your properties. When people are limiting their contact with other people due to the pandemic, viewing houses online through videos is a perfect way.

There are many type of video content, check out Real Estate Video Marketing – Essential Things You Should Know to get more details

It can not deny that the COVID -19 slows down the real estate market. And to positive real estate agents, this is a great time for them to rebuild and develop the business in a new way. Approaching clients using technology is much more interesting and effective.