Ravi Morisetty: How To Grow Your Pharmacy Business?

If the past six months haven’t been chaos in the world of the health sector, you must think of what the coming year might look like. Once the vaccine rolls out, it would significantly burden pharmacies to meet the end demands. Although prescriptions are and will be the primary source of revenue for any pharmacy, the focus should be shifted to other supplements as well. According to Ravi Morisetty, the front-end products displayed on the shelves inside your pharmacy are the centre of attraction for the buyer. How many people have you come across who were reluctant to buy vitamin capsules are now purchasing them on regular basis? Was that a part of the prescription? It was the need of the hour.

The pharmacies will be much more essential, way more productive, and vital in shaping the economy and health sector.

Ways to expand your dimensions as a Pharmacist

The non-prescription purchases prove to be a great source of revenue for pharmacies. Aisles and glass shelves are hence, installed to give a visual representation to customers. Here’s how you can enter the minds of customers and make your business grow:

Market Analysis: Knowing your audience is the key. Any professional, business, marketing strategies are focused on providing services to one end, that is, the customer. Leave your intuitions behind and go by the hard facts. If people have been asking around for diabetic products, give them a separate corner for display. If it’s about vitamin supplements, get it to the front end.

Use the Layout: Floor plans and layout can be used to an extent where they attract buyers standing in queues. Think about it; what does an actual buyer do while standing in line? Hopping his eyes from one aisle to another and from one product to the other. The merchandise displayed around these areas, where foot traffic is relatively more, will clarify which product derives more attention.

Develop Soft Skills: Ravi Morisetty continuously emphasizes upgrading the staff with communication and soft skills. Training them to have a better conversation with the customer and addressing their problems would help put numerous new items on the desk. Conclusively, convincing them into the item would mean a deal closed. That is pretty much how additional revenues are generated.

Stronger Relationships: Trustworthy connections are the building blocks of a longer relationship. People tend to re-visit pharmacies where they have a built-in trust and benefited from the advice and products offered. Growth doesn’t mean crossing the estate borders but also crossing several minds on the go. Everyone likes to receive a warm welcome and a personal touch.

Appreciate Feedbacks: If one individual points out a mistake in your services or any product, please don’t just try to retain your image, but listen to what he has to say! Success lies in overcoming the shortcomings. Likewise, feedbacks allow you to make the necessary changes, point out the mistakes, and train your staff accordingly.

Convenience: Current times do demand new practices. Be it social distancing, eliminating physical touch, or following other guidelines. Such circumstances require an efficient framework, rigid policies, and flexible approaches to tackle the situation. Make sure your place offers easy accessibility to people.

Takeaway

You got to believe that your pharmacy is much more than handing out prescriptions. It’s more of a consumer-consultant relationship where your bits of advice might weigh an extra pound than that of a physician. As Ravi Morisetty has always concluded, the overall growth relies on building the small aspects of an organization. Enhance your quality, put in those fancy items at the front, provide a safe and stable environment, and infuse every bit of trust in your customer’s mind. These practices will certainly payback in the long run.

Also Read: Ravi Morisetty How Trusting Your Pharmacist Could Turn Out to be a Life-Changing Decision