Programmatic marketing: Concept of double click

The world of marketing is continuously evolving. It has started introducing new technologies and methods. Gradual the traditional procedures are discarded. Among all these new advancements, the concept of double click has emerged significantly. This programmatic marketing allows you to generate more leads and increase your audience base. Let’s learn more about this concept of double click in programmatic marketing.

To understand what double click marketing consists of, let me walk you down to the roots of how it started. This double click marketing is for publishers. These publishers could be digital media marketing companies, any other organization, any business, or even an individual. This is a small part of Google Ad-sense and helps you manage the ads on the website. It shows only those ads to you whose cost per click is more than as compared to others.

The advantages of double click could be taken by only those websites who have been approved by Google Ad-sense. It helps you to generate more revenue for your website. The CPC i.e. cost per click doubles with the use of double click for publishers. So, if for each click you are being paid 0.4 USD, double click will help you gain twice the amount. Digital marketing agencies make special use of this feature to help generate a better flow of profits by displaying the ads.

DoubleClick for publishers is often abbreviated by DFP. You are provided by an intuitive and highly organized dashboard, namely Ad Manager. The basic task of this application is to filter out the ads with less cost per click and give place to ads with more CPC. It demands you to rent some reserved space on your website.

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Let us now see what is the role of programmatic advertising here. To start with, programmatic is how digital media buying is done today. More than 7 billion people in the world consume social media on a daily basis today. With the widespread use of the internet on mobiles, laptops, TVs, iPad, and so on, the advertising possibilities are endless. Hence, you need technology to target, segment, and reach your audience so that your message is not lost in the crowd and is delivered properly.

Technology today not only helps you reduce your work but also provides you with numerous benefits that humans cannot achieve easily. It works without rest or intervention. Once programmed, it can run for hours without human assistance. Most importantly it is synchronous, it helps you to align your work easily. Not only technology helps in building a better and efficient system, but it also helps to reduce human labor. This also helps you to cut down added expenditure in your organization.

These are the main reasons why programmatic advertising was introduced in the first place. For all those digital marketing companies, this might be something difficult to understand, but it is pretty straightforward.

It is just the automated buying of all types of ad bases across all types of ad screens. Ad space is usually bought and sold in a digital auction. These auctions are so fast that you don’t realize it happening in the background.

Out of all the uncountable benefits this automation provides, speed is on the top. You can buy thousands of sites at a time, focusing only on the audience segments that you have chosen. This streamlined buying and selling process saves you time and money. You don’t need to buy a separate platform to just manage these ads. You can have a common program to reach out to a dozen of individual websites to set up buys.

Lastly, this programmatic advertising action plan helps you to be agile with your advertising strategy. This product is a win-win situation for a digital marketing company and individuals who wish to use this service. All the consumer behavior and search patterns are tracked and provided to you instantly. This helps you to make adjustments to your campaign in real-time.

All these benefits are more than enough to explain how beneficial this facility is. There are many digital media agencies that help you out to implement this model for your campaign. Now you no longer have to buy banners on sites one by one. You can keep up your market strategy with the times.

Now that you know both about programmatic marketing and the concept of double click, your digital marketing agency can start generating more revenues for your client base. As an added knowledge you can also generate passive income by just deploying this information. Happy marketing!