My Passerella Reveals How To Build A Successful Fashion Brand Online

Passerella is more than just an iconic style that started in Miami, Florida. It is a lifestyle brand that teaches women how to love themselves and be confident in the skin they're in. Whether you’re after a printed dress , a scrunchy bikini, silk or cotton, nude or vibrant color way, they have every selection for evening looks and lounge wear.

We had the opportunity to speak to the Owner and Founder Athena:

Hi, AthenaWelcome to Vocal Media

How did the idea for your business come about?

I always had a passion for fashion! I graduated from bachelor’s at 22 began working in the ICU at Jackson & thought that with my career I could save to start a side business with something I liked. I always helped my friends with fashion tips & guided them with tips on what outfits would fit them best. Seeing how looking good boosted their confidence, made me think that maybe I could take it to another level & make more girls feel that way. I took a trip to Cali & shopping around gave me the idea of starting an online business with a selection of outfits & see where it took me. I researched what I needed, built a website and began posting. To my surprise people loved what I had at it motivated me to get a location where are my items could be exposed and people could try on outfits and see the quality of all the items I had. My brother who is my current business partner supported me throughout my whole journey and took managing the store as I still worked at the hospital several times a week. We are a team and he helps me pick the outfits, name them and girls love his opinion when they shop and want a second opinion.

How did you come up with the name for your company?

Passerella is an Italian name. It means runway. So My Passerella means “My Runway.” In other words it was another way of me wanting whoever wears our brand to feel like they are owning their show, their glam. Women empowering other women and feeling good in what they wear.

How do you build a successful customer base?

Customers is what makes us who we are, without them we wouldn’t be where we are st. Satisfying our costumers and implementing their feedback in any changes or innovations we have is what has helped us be successful in our growth.

How do you market your business, and which tactics have been most successful?

The public is our market! Influencers with different styles & body types wearing our items definitely helps. Besides influencers with a lot of following we love to show off girls within the community that way every girl feels that they can wear My Passerella & still be confident and sexy.

What motivates you?

My costumers, and people that love my brand motivates me! I love when Im out and girls approach me and tell me how much they love my brand, they love the quality and how it fits to their body! The satisfaction of knowing that all work we put into this is worth it in the end because we make women and their men feel great is the most rewarding feeling.

How do you come up with ideas?

It just happens! My passion for fashion makes it easy for me to think of more things to integrate. My brother who is around all the girls that shop also fills me in with their feedback. Between that I combine my input with what I know people want & make the magic happen!

We applaud Athena and her stamina in creating an iconic brand , My Passerella.

You can find more info at: https://mypasserella.com