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Must Know Tips to Measure Your Website Performance

by Atul Chaudhary 2 years ago in business
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Website Performance

Every business hires a team for the upliftment of their website. They invest a lot of time and money in their development. But, have you ever thought that why people don't tend to visit your website often? Creating a better experience for your website visitors can be tricky initially. To get better results, you need first to analyze what you would measure? How will you do it? And what output can you get by opting for metrics to improve your website's performance? If you have hired a SEO services company, are they doing enough?

Make KPIs your Best Friend:

Most of the companies have been using Key Performance Indicators (KPIs) for decades now to evaluate their website's success or failure. The Key in KPI indicates the area of most significant importance to the business. It is generally that data that can give you a big picture of the firm.

Quality Over Quantity:

The conversion rate and lead generation isn't the only important metric to measure how successful your web site's performance is. You should always evaluate the quality of leads your website generally generates. Are these leads suitable for your company? If it does, then it's an MQL, which means Marketing Qualified Lead.

Use Smart Tools:

Your website's performance also depends on the type of tools you are using to measure the metrics. Whether you are The web market is crowded. Hence, using Google Analytics is the best way-out. This tool provides the best information regarding your website's performance.

Track Your Audience:

This is one of the most important things to do. Your audience reach says a lot about your site. You can do this by keeping a regular track of your visitor's and their sessions on the website with the help of the Google Analytics tool. By tracking your users, you can very quickly determine whether your Audience is growing or not.

Measure Bounce Rate & Average Sessions:

It is generally assumed that the longer a user spends time on your website, the chances of getting conversions are higher. If a person visiting your website suddenly leaves or bounces back, it only means that they didn't find what they were looking for. It is very crucial for your site to be user friendly if you want your customers to spend time on your website.

Note that lower bounce rates, and long sessions of a user tremendously increase your website rankings.

Analysis of Traffic Sources:

If you have a website, you should definitely learn to track the sources your users are entering. Are they coming to your website through Google or some other social media sites? Well, analytics filters out these visitors based on the place, interests, and demographics. Analyzing your traffic sources helps you understand your visitors in an advanced way.

Every company needs to have some metrics and KPIs to understand how well they perform on the web. However, the tools and metrics can vary depending on the objectives of your business venture. It's always crucial to keep your website updated with the evolving web trends, and you need to have an original idea and not a copied version of it.


About the author

Atul Chaudhary

Atul Chaudhary is a passionate blogger and covers digital marketing, web designing and development topics. He is the founder of New Delhi, India based web agency 1Solutions. When is he not working,

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