MONICA'S GANG ARRIVES ON SO SOCIAL MEDIA
SOCIAL MEDIA
On March 30, Mauricio de Sousa Produções inaugurated its official channels on Facebook and Twitter . On MSP's channels, the focus will be on B2B communication, with market-oriented content.
The idea is to talk to those interested in doing business with the company or in publicizing their initiatives in the fields of comics, books, animations, shows, thematic events, exhibitions, digital products, institutional projects and product licensing.
“Our characters are our main asset, but in addition to being in comic books, responsible for 86% of the children's/youth comics market in Brazil, Turma da Mônica is in more than 2,500 products.
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MSP is the largest toy licensor in the country. Products such as the Turma da Mônica diaper, by Kimberly-Clark, and the Lamen da Turma da Mônica, by Nissin, are absolute leaders in their segments.
The Turma da Mônica channels, on the other hand, will target adults who grew up with the Turma and have a sentimental connection with the characters, bringing to light a collection that until today was kept in MSP's archives: original strips, ads that marked an era, photos and information about products that were part of the childhood of several generations of Brazilians. The channels will also post images of prototypes that came off MSP's drawing boards, but have not yet reached shelves.
Today, MSP news is communicated by partner companies or by Mauricio de Sousa's own Twitter profile (@mauriciodesousa), a phenomenon with more than 185,000 followers.
“Mauricio de Sousa Produções and Turma da Mônica are very dear and have been Trending Topics several times . We lacked official communication channels , to centralize information and so that our fans have the security of receiving true and accurate information”, says Marcos Saraiva, manager of the digital department at MSP. MSP is also preparing the launch of a new website.
On MSP channels, the hashtag #vcsabiaMSP will organize information and trivia about the company. On the social networks of Turma da Mônica, the central hashtag will be #parasempreTurmadaMonica , working the emotional relationship with the brand.
MSP will respond to product inquiries via the hashtag #prateleiraTM. Channels already debut using the new Facebook timeline. The main image will be changed periodically, according to milestones, along the lines of Google's doodles.
On the eve of the release (29/03) @mauriciodesousa's profile posted a teaser strip with the characters asking to join the networks.
VIRAL NUMBERS
With approximately 2,500 items on the market and more than 100 licensed companies, MSP was responsible for 30% increases in sales of products that bear the names of characters from Turma da Mônica.
MSP has the fourth largest studio in the world, with more than 100 artists, who monthly produce about 1,000 comic book pages. There are more than 1 billion magazines sold to date, an average circulation of 2 million copies per month and more than 170 book titles, which together add up to a circulation of more than 1 million copies.
The first four editions of Turma da Mônica Jovem alone sold more than 1.5 million copies, becoming the biggest success of comics in the last 30 years. Here in Brazil, Mauricio de Sousa Produções accounts for 86% of sales in the children's/youth comics market.
MSP did an action in which they chose some bloggers to answer questions about Monica's Gang, now one of the coolest things was that each blogger (at least me) received a surprise, a doll of their favorite character, and some products from Monica's Gang, as you can see in the image above.
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