Marketing Tactics for Real Estate Agents

Real estate agents are the hidden entrepreneurs of the world, as they bring many of these entrepreneurial skills to life every day and have to continually work on their brand to keep their business flowing. In the world of real estate, finding repeat clients can be hard to come by. Therefore, referrals and expert marketing strategies are beneficial for generating business and putting a realtor in the eyes of those that matter most.

With billboards and physical mail going out of style in terms of marketing, it is essential to invest in advertising strategies that stick out to potential clients, especially in the digital marketplace. As the expert sellers that real estate agents are, however, there are high chances of generating leads through the following methods.

Partner With Local Businesses

As a real estate agent, your goal should be to market yourself in your local neighborhoods. One of the best ways to do so is to partner with local businesses and those that have established a good standing with your target market. Approach downtown coffee shops, furniture stores, and construction companies to see ways that you could mutually benefit from partnering with each other. Establishing these connections can help broaden your reach and encourage people to invest in your services, especially if you are being recommended by a small business they have put their trust in.

Optimize Your Social Media Profiles

Social media is a common tool used for self-promotion and marketing. With the advertising environment that social media has created, however, typical ads can come off as annoying to those wishing to scroll through an entertaining feed. Your goal should be to attract an audience that finds value in what you have to offer, and that begins with optimizing your social media profiles in order to grip the attention of your target audience. Uploading a professional headshot and developing a niche-specific bio including keywords that an ideal audience would be looking up is a great stepping stone towards getting your content seen by the correct individuals.

As you continue optimizing your profiles, post a mixture of informative posts, homes on the market, and personal updates that would connect you more closely with your audience and show the authenticity that they are looking for in a real estate professional.

Don’t Underestimate Videos

In today’s digital market, well-produced video footage can make a huge difference in your marketing efforts. While pristine drone footage and expensive camera gear can produce enticing videos, don’t underestimate the captivating imagery that a phone camera can capture nowadays. With TikTok and Reels being two of the most rewarding platforms for videos as of now, producing these vertical videos can help push content forward and keep your business relevant. You might be surprised at the amount of attention this can bring to you as an agent and the number of creative avenues you can explore.

With video content, you can post walkthroughs of properties, give other agents tips, provide advice for first-time home buyers, and more. This can draw additional interest from buyers and sellers and position you as a knowledgeable point of contact in the industry, thus furthering your marketing efforts and upping your chances of having referrals.

Marketing is an essential part of various industries, but the real estate industry is in particular need of forward-thinking approaches to this endeavor, especially as the upcoming home buyers are born of a digital generation. The traditional methods of real estate marketing will continue to fade out as younger realtors step into the scene with innovative approaches. Implementing these marketing tactics can help you have a leg up on the competition and brand you as an authentic realtor.