MARKETING AND SOCIAL MEDIA MARKETING:

Marketing covers all business activities necessary to effect the transfer in the ownership of goods and services to provide for their distribution.

MARKETING CONCEPT:

The old concept of marketing depended on the seller’s choice of colors, designs of a product. He was not liable to take notice of the consumer's choices and preferences. It was the era of monopoly, duopoly, or oligopoly. Competitions among companies around the globe did not exist. Market research was non-essential.

Compared to old marketing, the new concept of marketing is a bit challenging and complex because of the dog eat dog competition among the companies, consumer awareness about the market, and specialized education in the field of business. New concept of marketing revolves around following phenomenon:

1- The company should always come up with innovative strategies.

2- The company should aim to work for a profit.

3- All the functions of marketing should be properly managed and organized and given due attention.

SOCIAL MEDIA MARKETING AND BENEFITS OF SOCIAL MEDIA MARKETING:

Social media is ruling globally in all aspects and when it comes to marketing it is having the same impact on it. Social media is a large and virtual place for marketing. It connects the marketer with a large number of audience. All you need is innovative content and high engagements of your audience because most of its platforms built-in data analysis tools to keep an eye on the company’s selling ratings and engagements.

Some of the benefits of social media marketing are as follows:

1- BRAND AWARENESS:

It helps to convert your ordinary brand to a well-known brand quickly. All you have to do is find a forum to make your online presence to your customers. Inspire your audience with your brand story and inform them about your business and advertise your products to them in ingenious ways. Stay in touch with your followers as it will help you to gain a reputation. Hire sponsors to advertise your brand and you will get new followers to the door.

2- DECLINE THE COST:

You can start there with the least investment which results in declining your cost. Signing up in a forum is free of cost. But some sort of investment is an important factor of a business so there you have to invest your time to create attractive content and your content should meet the SEO criteria to get more traffic on your post. Find some unique keywords and post content according to it to get higher google rankings. Build your strategies according to your budget. Social media marketing is undoubtedly cost-effective.

3-MARKET COMPETITION:

Social media helps you to be aware of the strategies of your competitors in the same area. This research would help you to know more plans of action to improve your marketing skills. You would get to know the tactics of getting more impressions on your content. Comparing your content with theirs will lead you to assimilate those plans to your social marketing and engage with your customers in a better way and you will get through many things about which you were clueless earlier.

4- BOOST YOUR SALES:

Social media marketing helps you to boost your sales and often helps you to increase your return on investment(ROI). You can reach thousands of people simply through ads. It will increase the chances of getting more visitors to your profile daily which may become your potential buyers in the future. One should have good communication skills to convince their visitors that you are the right choice for them and they can trust you as a service provider.

Bringing it to an end, social media is a great platform for entrepreneurs and marketers to carry out their business more efficiently. You just need eye-catching content to gain more audience and should create a friendly atmosphere with them to get impressive results. You can use graphic tools or simply professionally clicked pictures for attractive content. Just make a strategic plan and implement it accordingly and get your business game strong.