Live Stream Marketing for Online Stores: How to Increase Conversion in A Live Show?

Live video streaming is the most effective kind of digital advertising. Don't miss out on your chance to learn how to utilize live video broadcasting in your company. The next revolutionary concept you'll incorporate into your marketing plan is live video streaming. The streaming video marketing industry is worth a billion dollars.

As you can observe, the most economical digital advertising method is live video streaming. So, why should you pass up this chance? Continue studying to discover how live streaming video might benefit your online business.

1. Use Teasers & Reminders Leading Up to the Event

Your public must be informed before the primary live streaming activity. Create teaser films and photographs to promote on social media (don't hesitate to include an appealing description).

It's a good idea to launch your pre-event marketing at least two weeks before the live video feed. Using pre-written remarks is another excellent technique to alert your viewers to your live video streaming.

If you’re using Shopify, Shoplazza, or other SaaS platforms for your online store, you can set up a pop-up or banner on your homepage. If you designed a catchy slogan, your visitors would be interested.

2. Stream Trendy Events & Product Debuts in Real-time

Streaming new product releases is among the best methods to earn purchases from a live video. Tutorial videos are usually engaging, particularly when they demonstrate how to utilize a device and the desired outcome.

Inviting an industry influencer is a great way to boost sales via video streaming for product releases. Their viewpoint will have a significant impact on your audience. People are hesitant to explore new things unless they have a lot of knowledge about them, and they will be less anxious about purchasing anything new if they see a real example of how the product is used.

3. Discounts for "Buy Now" Purchases

A majority of individuals buy things on the spur of the moment. When they're not in a positive mood, they will buy an item, believing that a new product might make them happy. Another reason could be a significant discount available for a limited time.

This is your opportunity to advertise your item in your video stream and give discounts to visitors who purchase it now until the live video ends. Your viewers will believe that this is their last chance to get a good deal on your product.

Some will brag about being the first to get their hands on the product. Remember to emphasize your discounts and the timeframe for buying a product as often as possible - just as long as you're live!

4. Live Auctions & Tournaments

Offering "Buy Now" discounts is akin to this. It's a little more complicated, though, because your followers will be competing against one another to be the lone winner. This could take the form of a series of questions and responses. Ask queries about the product, and the first person to respond will receive the item for free or at a significant discount.

This will increase the number of people who are familiar with your products. There will undoubtedly be people who've always wanted to buy your goods but have been unable to do so due to financial constraints. They will not pass up this opportunity to become satisfied customers and, later, brand ambassadors.

5. Create a Webinar from the Streaming

Consider it a webinar, broadcast live, and commercialize it if you have incredibly great content and are confident there will be a thriving market for it. With exclusive data, you will be able to charge a fee for it.

Webinars require a lot of work to put together, so make absolutely sure what you're offering is worth the time and effort you invest in the planning stage. It's not worth organizing a webinar until you have something significant and unique to offer. Also, ensure your live webinar broadcast subscribers have access to an email marketing strategy.

6. Multiplatform Streaming

Don't limit yourself to only one channel when it comes to going live. This will lower your odds of making money from your live video. Stream to all of your viewers' favorite platforms. This will provide you with an additional opportunity to place advertisements on your videos.

Conclusion

These are powerful methods for maximizing the impact of online streaming as a sales technique. Keep in mind that the goal of live streaming is to establish a solid connection with your viewers and generate significant desire for your business.

Because streaming makes it so simple to start broadcasting to numerous platforms at once, you can increase your outreach quickly, economically, and without significantly increasing your overhead.

(Contributed by Aloukik Rathore & Hermes Fang)