Instagram Influencers For Your Business

If you have any plans on creating or starting up your own business, take the risk and do it. It's competitive but with social media marketing, anyone can make a lot of money off growing and creating their own business/brand.

Instagram influencers are the cheat code to Instagram marketing for your business. But first, let's get into what an influencer is and why they have an important role in marketing.

What is an influencer?

An individual who has a following in a particular niche/industry, which they actively engage with. They also have the power to affect the purchase decisions of others because of the position they develop with their audience.

Instagram micro-influencers with followers anywhere between 5,000 to 50,000 are useful sources of generating profit from your business.

Why does influencer marketing work so well?

As people are exposed to more advertising content than ever, it's important to get creative in order to stand out from traditional standard advertisements. Advertising experiences must be appealing and not spammy whatsoever.

This is why influencer marketing can be such a powerful choice for your brand. Influencers are seen as authority figures and experts in their fields and usually are very passionate about the niche that they are in.

Scaling

Scale simply means 'to grow or expand' and this marketing model of using Influencers is easily scalable. If you want to increase brand awareness scaling is highly recommended.

For example, if 1 influencer is bringing in sales for your business you might as well use that profit and spend it on more micro-influencers. It's also important to know that Just because an influencer has hundreds of thousands, or millions, of followers doesn't mean that they will get you the best profit. Once an influencer reaches a certain size, their engagement rates tend to decrease.

Although a micro-influencer with 5,000–50,000 followers will usually be more humble and excited just to partner up with any brand and will charge a much fairer price.

Not only are they easy to contact but they reply fast too which is great! The last thing you want is to work with someone who takes forever to reply (already a bad sign for future business).

On top of this Micro-Influencers are usually very friendly and more understanding of working with new businesses and their budget constraints which is great! Whereas a large influencer would probably just brush you off and not even reply to your messages.

What are engagement rates?

Engagement rates are the percentage of the influencer's audience that interacts with their content.

Between 2% and 4% = Average engagement rate

Between 4% and 6% = Good engagement rate

Above 6% = Spectacular engagement rate

The Influencers To Hire

Influencers above 6% are the ones we want to be using and they will also get you the best return of investment when you start paying them for promos as their fans engage with what they post and are very active! They are also the hardest to find but once you find them you'll be amazed at the results they produce!

Find the right influencers who are popular within your specific niche and by doing that likelihood that you'll make sales will increase drastically. You can contact them by sending them a DM asking about a business inquiry.

By allowing the other side to name its price first, you may get a chance to counter with a number that is lower than what you would have offered initially. The thing is that naming a price first limits how low you can go in negotiations.

Creating coupon codes & tracking sales

It is necessary that you're tracking the sales coming from the influencers via coupon codes. This is the best way to track sales and monitor the quality of each influencer., The last thing we want to do is spend money on influencers and lose money in the process

The best way to track sales is with their own unique coupon code that involves their brand name. It's easy to set up and it makes it a piece of cake for you to track your business and makes the audience engage with it more.

Thanks for reading! You can connect with me here and subscribe to my weekly newsletter about living life beyond your means and escaping the 9–5.

Don't doubt just how important Instagram is for growing any type of brand and business, these influencers are here to help you along the way. As long as money is being made from both sides, it's a win-win deal.