Improve SEO Score with Old Content

You have probably heard the proverb that wine becomes better with age. The older it gets, more valuable it becomes and its demand spiral up. Content is like wine in the digital world. It never goes out of date and its value gets increased as the dates passes. But with a condition.

As long as you update the old content with new infographics and information, it continues to add value to your SEO score in a variety of ways.

Lets Find Out:

Improved Search Engine Optimization Rankings: Generally, search engines love fresh and updated content. By refreshing old content, you can incorporate new keywords, optimize headings and meta descriptions. It can help your search engine rankings and increase natural traffic to your website.

Website Authority Improvement: Refreshing old content allows you to be an authority in a specific niche. By updating and improving it, you can show expertise and provide valuable insights, which can help you build credibility among your audience.

Repurposing Existing Assets: Old content can be a valuable resource for repurposing into new formats. For instance, you can transform a blog into a social media post, youtube video, infographic, or podcast episode. This allows you to reach new audiences and attract high intent traffic to your website.

Increased Content Relevance: Over time, information in your old content may become irrelevant. Refreshing it can ensure your content remains up to date with the current interests of your audience. This helps you maintain relevance and credibility in your field.

Fixing errors and broken links: Nothing is permanent in the digital world. Links can become broken and errors can occur in your content. Regularly updating your old content allows you to fix them, ensuring a seamless user experience and imprpve the domain authority and reliability of your website.

Enhanced User Experience: By refreshing old content, you can improve the overall user experience on your website. One can update the design and layout to make it visually appealing, optimize for better readability, and add multimedia elements. This can make the content more engaging and enjoyable for the audience.

Improved Content Lifespan: Rather than creating new content from scratch, you can build upon existing high-quality content and derive value from it. It could save time and money but at the same time providing valuable information to your audience.

Improved Chances of Conversion: By updating your old content, you can incorporate new calls-to-action (CTAs) to products, services, or landing pages. This gives you an additional opportunity to convert your website visitors into leads or customers.

The Red Flag

We have seen content creators change the date and year of their posts. For example, YouTubers do that to increase views and get more ad revenue. By doing so, you are cheating on your genuine subscribers. Merely updating the date and reposting the same content will not add any value to your business. It will have counterproductive results in the long run, as there is no dearth of content creators in this online world.

Wrapping up

There is no doubt that content remains king. But what matters is whether they are updated or not. So it is the duty of a content marketer to refurbish existing contents to his/ her advantage other than just creating new contents. What makes a content marketer unique whether he strikes a balance between creating new content and updating existing content.

I personally believe that content should be something that adds value to our audience. Rather than beating around the bush, it is better to get started with content that resonates with your target audience.

In this digital era, anything can go outdated if it is not updated. So better, your website content is updated. Learn how to get the most out of your old website content.