How to Track You’re With Analytics for Success

Google AdWords is an advertising platform developed by Google, whereby advertisers bid for keywords to be displayed in the sponsored results of various search engines, such as Google Search. It may place ads both on the search results pages and on other non-search sites, mobile applications, and video. It's free to use and places ads across all of these venues. In order to optimize PPC marketing in Pakistan, it is important for the SEM Agency in charge of the campaign to understand the cultural nuances in the Pakistani context. Here are some of the top-level objectives of optimizing PPC marketing in Pakistan:

Display Network Effect

Google AdWords allows the advertiser to display relevant ads on the sponsored search results page only (this is called the display network). This implies that the ads won't appear on the other, non-sponsored search results pages. The benefit of displaying ads only on the display network results page is twofold. First, the cost per click (CPC) is lower, as it has to pay Google only for the clicks on its ads, not on the relevant, or 'in context' text that it had paid for using the contextual option.

Google AdSense

Google AdSense is the program through which the publisher compensates a host of publishers for displaying advertisements on their websites. The host site then pays Google for displaying the ads, either through directly through its own payment system, through a third-party partner, or through a combination of the two. In order for Google to place the ads on a publisher's website, it needs to have content that is relevant to a user seeking information on a particular topic. This means that the content must be rich in relevant keywords, and the ads should not appear where content on another website would clearly lead a user to.

YouTube Videos

Video advertising is a great addition to the list of Google options for advertisers. By allowing users to post short videos that contain information about their products and services, YouTube videos allow customers to make informed decisions about buying something. While this can be a lucrative form of advertisement, some advertisers have been less than satisfied with the results, resulting in YouTube videos appearing less often than the sponsored advertisements on the search results page, or on the display network.

YouTube Redirects

Google uses a special link on YouTube that directs users to the advertiser's website when they click on one of its video ads. The YouTube Redirect Ads features doesn't work for every video ad like Google AdSense, but many of them do. To ensure that the video ads like Google AdSense, including YouTube Redirect Ads, appear more often, consider making the following changes to your website:

Add a YouTube Channel

You can set up a channel on YouTube for displaying Google AdSense and display network ads. This channel will be separate from your existing YouTube channels, so that viewers won't get confused when they try to navigate between the two. However, if you already have an existing channel on YouTube, you can use the AdSense tracking code provided by Google AdSense to include the Google AdSense code within your existing channel's URL, which will make your ads appear more frequently.

Update Your Bid Amounts

Whenever you update the bidding amount on a Google AdWords ad, you will also change the quality score associated with that ad. Quality score adjustments to your Google AdWords campaigns are only applied to your total bid amount, so you can update your bids as often as you want while you're using a quality score update to keep your bids on track to earn you the highest click-through rates possible. Learn more about how much you pay when a user clicks through an ad with our AdSense tips.

Understand how to track your with analytics. Google AdSense campaigns are easy to track with our comprehensive set of online tools. To start, you'll need to setup an account with Google AdSense, complete the sign up process and create your first Google AdWords campaign. From there, you'll be able to monitor your AdSense campaigns with ease. Learn more about how to track your with analytics.